Here’s the http://agrupjrosa.net/?chort=bd-swiss-hanselswerkzeuge bd swiss hanselswerkzeuge podcast about the changes Google has made to how it treats email within GMail:
And here’s the transcript:
This is Julie South and you’re listening to the HaloBizTip Podcast. HaloBiz is all about helping to stimulate word-of-mouth in your world-of-mouse. We polish business halos in the online world using smart & sharp digital marketing strategies like website design, software development and content creation.
http://goldenappleweddings.com/wp-json/oembed/1.0/\"http:\/\/goldenappleweddings.com\/wedding-paperwork\/embed\/\" come si impara a fare trading This podcast is all about “changes to gmail and how it affects marketers and users of gmail”.
July Google changed how it’s going to treat email sent to gmail account holders, so if you’re a gmail user OR your business sends emails then this could affect you. In fact, it probably will affect you.
HaloBiz doesn’t use gmail, but 18% of those on our newsletter list are gmail account holders. For us, gmail represents the most email account holders, followed by xtra at 13% and then Hotmail at 12%.
So what’s Google done? Well, out of the goodness of its heart it’s created another tab for gmail holders called “promotions”. There are now three default tabs: “primary”, “social” and “promotions”.
Guess where most emails will land …?
In the promotions tab along with emails that Google has deemed are spam and ‘promotional’ in nature.
Unless gmail holders take off the auto default setting – which, guess what? Will be set to “on”, it is highly likely your emails won’t get seen, which means they won’t get read.
Remember I said that gmail makes up the largest proportion of HaloBiz’s email domain performance…?
Well, guess what…? It’s open rate is also behind that of other domains.
Bear in mind that gmail makes up 18% of our list but the open rate is only 10% for that section, whereas xtra makes up 13% of our list but has a 23% open rate (more than 2x that of gmail), and hotmail isn’t far behind gmail: making up 12% of our list (at 2/3rd that of gmail) but almost the same open rate as gmail at 8%.
Sorry for all the numbers. But as marketers it’s important you realise this.
What can you do about it?
Probably nothing – Google appears to be implementing Facebook’s tactics: we’ll make what changes we want to make when we want and tough!
Maybe nothing you do will make a difference. But then again, making sure you keep your subject lines sharp and non-spammy might make a difference, who knows…?
And if you’re a gmail account holder remember to check your promotions tab as often as you check all the other tabs you’ve made just in case an important email lands there in error. In addition, it also pays to “star” those emails you subscribe to so they land in your primary email tab.
Here’s wishing everyone the best of luck around this: all the email marketers who send out valuable emails and all the holders of gmail account holders that you get to see the emails you want to see!
You’ve been listening to Julie South from HaloBiz serving up a HaloBizTip one sound byte at a time. To receive these sound bytes direct into your inbox sign up for yours today at halobiz.co.nz. If you’ve got any questions or comments please send an email to eq binary login Julie South.