How to create Web Video

Here’s the transcript from the “How to – Calls to Action – Podcast

 

This is Julie South and you’re listening to the är det lagligt köpa Viagra på nätet HaloBizTip, Podcast.  HaloBiz is all about helping to stimulate word-of-mouth in your world-of-mouse.  We polish business halos in the online world using smart & sharp digital marketing strategies like website design, software development and content creation.

opcje binarne swiss This podcast is all about “using simple easy-to-create web video that makes a big difference to your marketing efforts”

I believe that video and YouTube are two of the most under rated marketing strategies when it comes to stimulating engagement, bringing about lead generation and boosting sales.  If you’re not including video on the landing page of your website you’re missing out.

To give you an example, let’s use HaloBiz.  Although we had a YouTube channel back in 2011, we never did anything with it.  I’d appeared on TV a couple of times and we had those clips there but that was it.  Until about February 2012 when I decided to start using video and specifically YouTube, to help us spread the HaloBiz word.

So what difference does video and YouTube make to HaloBiz?

When it comes to views – approximately 12% of all our YouTube views are watched on websites other than HaloBiz’s.  This means our videos have been embedded on someone else’s website.  Do we mind this?  Not at all.  In fact, we’re flattered.  And we’re especially grateful for getting the exposure we do through third party views.

Approximately 30% of our videos are the result of searches within YouTube.  In case you didn’t realise, YouTube is the second largest search engine (after Google).  By ensuring all the videos we create for ourselves and our clients are key word optimised, we’re increasing the likelihood of being found.  And in YTs case, being viewed.

If you don’t have an active presence on YouTube you’re missing out on these searches.

Approximately 16% of our views are the result of a YouTube suggested video.  You know when you watch a video on YT and at the end of it YouTube provides a further medley of videos for you to consider?  Well, approximately 16% of our views come about because of that direct recommendation from YouTube.

Another interesting stat is that our views are now growing exponentially.

As I said, we created our channel in 2011.  During 2011 we had the grand total of 379 views.  During 2012 we clocked up an addition 3,500 views – I was hoping to cross the 4,000 view mark by New Year’s Eve 2012 but it didn’t happen.  In the first five months of 2013 we’ve already clocked up about 5,500 views.  As at recording this podcast we’re sitting at just under 10,000 views.

Our gender split is almost 50/50:  we have 46% male and 54% female.  Most of our audience is NZ based (which suits us perfectly).

When it comes to directing traffic back to our website, YouTube and Twitter are our two performing social platforms.   We also get a significant amount of traffic to our website from our blog site (blog.halobiz.co.nz).

There’s nothing to stop you experiencing similar results – all you need to do is start creating videos.  If you’re shy, don’t worry – you can create videos without stepping in front of the camera – but that’s another podcast.

Here’re some ideas on what to start creating videos about in your business – I’ve written a blog article about this under YouTube – How to Include Video into your Marketing Mix at blog.halobiz.co.nz

  • demotrade poweroption eu Your TEAM – a quick intro using photographs with a brief ‘hello’ text;
  • opzipnibinarie60 Those FAQs your customers keep asking;
  • anyoption versteckte kosten EVENTS – this includes team-building days, trade shows & expos you exhibit at, seminars you attend, guest appearances of key personnel (eg, keynote speaking engagements);
  • www ukoptions com PRODUCTS – use video to showcase your products;
  • منصة الخيار الثنائي CASE STUDIES – show off your work – tell the story behind major projects;
  • erfahrungen de anyoption BEFORE / AFTER – these can be pictorial or interview-type videos;
  • best binary option trading sites TESTIMONIALS – invite some of your key stakeholders to share their story about the role your company plays in their lives;
  • indicatori mt4 opzioni binarie R & R – help your clients (and potential clients) get to know what makes your key personnel tick after hours;
  • strategia forex settimanale INTERESTING STORIES – do you have staff member(s) who’re elite athletes, or specialists in one of their hobbies, or volunteer capacities (maybe you have a World Tiddly Winks Champion working for you) – invite them to share their story so your customers (and potential customers) can get to know your company in a behind-the-scenes way;
  • köp Viagra på nätet Karlstad PHILANTHROPIC INITIATIVES – if you’re making a difference in your local community then let the locals know about it.  As an aside, the HaloBiz Community-Minded Business Directory was formed because research revealed that local people want to know which local businesses support which local community organisations; before halobiz.co.nz it wasn’t easy to find this information;
  • broker opzioni binarie sicuro PRODUCT REVIEWS – this is another way of positioning ‘testimonials’ into your repertoire.  Alternatively, you could create a product review video regarding a new product you’ve introduced into your business and offer it as a testimonial video (via the embed code) for the company you’re reviewing

opzioni binarie strategie sicure  You might find it helpful to create a video marketing calendar:  for example,

 You’ve been listening to Julie South from HaloBiz serving up a HaloBizTip one sound byte at a time.  To receive these sound bytes direct into your inbox sign up for yours today at halobiz.co.nz.  If you’ve got any questions or comments please send an email to julie@halobiz.co.nz.

 

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