Many businesses are rushing so fast to get “social” with Facebook, Twitter, YouTube, Pinterest or LinkedIn that they’re ultimately setting themselves up for failure or wasting their efforts.
Social network accounts are free to set up and therein is the first trap. Business owners mistakenly believe all they need is a Facebook, Twitter, YouTube, G+ or Pinterest account to get online and have social presence that’ll get the phone ringing.
Because social platforms like Facebook, Twitter, YouTube, Pinterest, G+ and LinkedIn are free to set up, anyone with an email address and access to the internet can open an account. I understand most people probably know someone who’s had a website built that’s gone over budget, over time and then failed to deliver; it’s therefore no wonder the I-don’t-need-a-website-to-get-my-business-online attitude exists.
The harsh truth, however, is with free social platforms the business doesn’t have any legal claim to the assets (eg, ‘likes’) on a site. If a Facebook, Twitter, YouTube, Pinterest or G+ account were to be shut down all the investment (eg, time, ideas, content) in that platform by the business would be wasted with no recourse for compensation. All ‘likes’ on a Facebook page belong to Facebook – not the business.
The last thing any business needs is to have its (perhaps only) only platform shut down because of a breach.
Sadly, some kiwi businesses think it doesn’t happen in little ole New Zealand because we’re too small for a giant like Facebook to worry about. They fail to realise is all it takes is a pissed off competitor with a bit more Facebook knowledge to hit ‘report this page’. Hell’s Pizza knows what it feels like to turn up to work one morning and discover its Facebook page shut down. It does happen in New Zealand.
In my humble opinion, every social media platform must first be leveraged from a website that’s positioned to maximise every social update. No exceptions! Merely having a website isn’t enough, which is why I (Julie South) at HaloBiz got excited when 10X Hamilton’s Jennifer Myers invited us join forces with her and create the One-Byte-At-A-Time online/offline marketing workshop.
Jennifer Myers contracted HaloBiz because she wanted to ensure everything 10XHamilton did online and socially was positioned for maximum impact and asset-creation. “I thought it was just a matter of setting up say, a YouTube channel and that was that” said Jennifer. She soon realised many of 10XHamilton’s clients, and businesses owners generally, ran the very real risk of wasting time and money with their current online efforts.
HaloBiz online business directory with heart + 10X Business Coaching One Byte at a Time Workshop video - Click here to watch the short video Jennifer and I created to introduce this workshop – including our guarantee: that your website will be worth more to your business at the end of the workshop than it was at the beginning – guaranteed!
The One-Byte-At-A-Time workshop is spread over two Friday mornings. All workshop participants are guaranteed their website will be worth more to their business at the end of the workshop than it was when they started. Attendees will learn how to position their website so that if a horror event like a Facebook or YouTube shutdown occurred it would be a mere blip on a business’s radar, not a full blown catastrophe.
As always we’re really interested to hear your views / opinions / questions – so please don’t be backwards in coming forwards!