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5 critical must knows to achieve fan engagement on Facebook

opciones binarias high low Have you ever wondered why sometimes your Facebook posts “work” and sometimes they fall flat on their faces?  Do you sometimes wonder “why do I bother” when none of your fans comment on your Facebook posts?  

If these thoughts go through your mind from time to time but aren’t sure what to do, then reading this article could turn your next Facebook post into a highly engaged and commented-on success.

As with everything in life – information is power – and as the Facebook Admin of your page you have this information at your fingertips.  Google refers to what I’m on about ‘ طريقة للتتخين analytics‘, Facebook refers to it as ‘ هل الشاي الاخضر ينقص الوزن insights‘.

Whatever you call it, knowing it as it relates to your business’s Facebook Page is what matters.

In short, generating a post worthy of engagement comes down to five basic and simple things.  And you wanna know something?   I’ll bet my last dollar that you already know this stuff – you just forget to apply it, that’s all.

Here are the 5 WHO, WHAT, WHEN, WHERE & WHICH rules of Facebook engagement:

manuale del trading in opzioni WHO?  Okay, so you’ve probably heard that the fastest growing demographic of Facebook are the Baby Boomers… But is that true for your business’s page…?  You need to make sure you know who your audience is. This may sound obvious… but sometimes we can’t see the wood for the trees…

To use HaloBiz as an example, we’re a B2B business (we’re an online business directory that polishes business halos in the social media and online spaces).  Our clients / members are either businesses or community organisations.  Either way you look at it, we’re B2B.

However, our Facebook Page exists purely for the end users of our online directory… our Facebook Page is B2C.  (By contrast, our blog site is B2B).

If we were to create Facebook posts geared to the business market we’d lose the majority of our Facebook fans tout-de-suite.

Further, Facebook is all about strategia vincente opzioni binarie 1 ora telling and http://nottsbushido.co.uk/hotstore/Hotsale-20150822-50881.html was sind binäre optionen gelling, not binäre optionen taktik selling.  Make sure you’re mike freeman binary option chatting with your fans (as opposed to constant one-sided sales pitches by you).

It’s especially important you use the language that appeals to the biggest demographic of your business’s niche.  And talking of “chatting” – always keep that forefront – Facebook is a social place – people don’t like to be  sold to when they’re out socialising.  [You'd be surprised how many page admins just sell! sell! sell! when it comes to posts]

In addition, bid e ask opzioni binarie who are your most engaged fans and what do you do to reward / acknowledge them?  Every page will (hopefully) have a few loyal die-hards (even if it’s your mum and a few of her best friends!)  who hang onto your every word and post.  What can you do to reward these fans?  Maybe, from time to time, it could just be a matter of saying “hi” in a personal-to-them post.

The generisk viagra nätet WHAT is all about the cause-and-effect result of what your posts produce.

Are your Page’s fans the “cut to the chase” kinda people and therefore just want raw information, or are they the more visual type?

Facebook (and consequently Facebook ‘experts’) will tell you that visual images (videos and photos – in that order) score higher on the engagement rankings than straight text posts.

But is this ‘worldwide data’ true for your business’s Facebook page as well?

To give you an idea of what I’m talking about here, when it comes to HaloBiz’s Facebook Page, our fans prefer photos but really don’t seem to be that much into video (despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else)… Hmmm…

I’ve tested this out with very popular non-HaloBiz created videos as well as our own most popular videos and the outcome is the same … our fans just ain’t much into video.

As a result, I’ll occasionally post videos, but not very often.

la società click 4 surveys che promuove le opzioni binarie organizza truffe oppure c è da fidarsi del suo operato WHEN are your page’s fans online and hanging around on Facebook?

The timing of your page’s posts can be the difference between ‘engagement’ and disengagement in Facebook.  Not sure how to check this?  Have a look at your Page’s insights data.

Click on the Insights box (part of your Admin panel) to see what the KPIs are when it comes to your Facebook Page.

To learn how to interpret this data in a more meaningful way take the Facebook Tour – that little cog/wheelie thing on the RHS of the page next to the “export data” tab has built in learning options there.

köpa viagra online utan perscription WHERE do your Facebook Page fans hail from?  This could also tie in with purchase no perscription Tastylia when – especially if you have an international audience.  You can discover where your company’s fans come from via your insights data.

If you’re dissatisfied with your  engagement statistics take a good look at your buy Requip no prescription where.  Cultural& geographic differences could be the reason you’re not hitting the sweet spot when it comes to being connected with your fans.  Similarly, if your target market has a particular ‘psyche’ and your own personal style clashes with that psyche you’re going to struggle to get connection and engagement.

giocare in borsa gratis demo WHICH social media platform is the best one to invest time and effort in?  Where DO your fans hangout?  Maybe, just maybe, your niche market isn’t a Faceook type niche (shock! horror! It is actually possible that Faceook might not be for everyone LOL).

As always, I’m really interested to hear how it is for you … do you have any extra ‘insights’ to add to these five?

Do you have a Facebook page that seems to trend contrary to worldwide leanings?

In anticipation of your thoughts, musings and sharings – thank you!

 

When a LinkedIn Recommendation Does What It’s Meant to Do

how much time it takes to withdraw money from iqoption If you’re going to go to the trouble of giving a recommendation on LinkedIn make sure it counts for something by adding value.

In LinkedIn Recommendations are a load of crock I shared my disappointment at being given a glowing recommendation by someone who wouldn’t know me if he ran me over.  In fact, my thinking is that he wouldn’t even stop to find out what the bump was.  To him, I’m just a number in his LI Network…  Written by someone from  The Bigger is Better fraternity.

HaloBiz – your online business directory with heart –  is all about polishing business halos in the online word … about stimulating word-of-mouth in our members’ worlds-of-mouse … to this end, we’re 100% committed to doing our utmost to make this happen.

This includes writing (when appropriate and genuine) a recommendation on LinkedIn.

And you know what?  The warm fuzzies come out to play when I hear of a recommendation I’ve made that makes a difference… which happened recently…

A few months back I had the pleasure of having a series of corporate photos taken by Dave Lashlie Photographer and because I genuinely wanted to, I wrote a LinkedIn Recommendation for him.

And that was that.

While I was writing the recommendation I kinda hoped someone would read it and then decide to give Dave a call for their photographic work and, (being totally I-centred and me-dot-com LOL) he’d be richer for the experience.  Yes, I know – totally egocentric of me!

Anyway, I’ve since found out that the recommendation I wrote did make a difference.

A mutual acquaintance of Dave’s and mine happened to read the Recommendation… at the time she’d been asked by a couple of clients to recommend a photographer … it turns out that because she knew me, what I had written had credence… She valued my opinion (*sigh*  isn’t that nice??)

Dave got a call with an enquiry for more work…

Now that’s when I think LinkedIn Recommendations make a difference and are working as the creator of the LI Recommendation facility intended.

So.  How can you make your recommendations (LinkedIn or otherwise) count for something?  Do you wait to be asked or are yours spontaneous?Here’re my thoughts:

  1. Be genuine and explain/outline (briefly) the relationship.
  2. Put yourself in the reader’s shoes – what sort of things would you want to know about the ‘referred’?
  3. Keep it simple.  Avoid lots of gushing superlatives (unless that’s your regular style of course).
  4. If appropriate provide your own contact details (that adds weight to what you’re saying).
  5. And, above all, be honest.

Do you have any points to add about providing a recommendation?

Have you got any stories to share regarding your own personal experiences – because I’d really enjoy reading them (and I’m sure other readers would too).

Sometimes, it’s too easy to think “that’ll never happen to me” (receive a worthwhile recommendation… write a recommendation that makes a difference… be invited to make a difference… etc, etc, etc) so please – if it HAS happened to you, go on – share it :-)

Please don’t be backwards in coming forwards.  {thanks}

Businesses miss crucial link in rush to use social media platforms

Many businesses are rushing so fast to get “social” with Facebook, Twitter, YouTube, Pinterest or LinkedIn that they’re ultimately setting themselves up for failure or wasting their efforts.

Social network accounts are free to set up and therein is the first trap.  Business owners mistakenly believe all they need is a Facebook, Twitter, YouTube, G+ or Pinterest account to get online and have social presence that’ll get the phone ringing. 

Because social platforms like Facebook, Twitter, YouTube, Pinterest, G+ and LinkedIn are free to set up, anyone with an email address and access to the internet can open an account.    I understand most people probably know someone who’s had a website built that’s gone over budget, over time and then failed to deliver;  it’s therefore no wonder the I-don’t-need-a-website-to-get-my-business-online attitude exists.

The harsh truth, however, is with free social platforms the business doesn’t have any legal claim to the assets (eg, ‘likes’) on a site.  If a Facebook, Twitter, YouTube, Pinterest or G+ account were to be shut down all the investment (eg, time, ideas, content) in that platform by the business would be wasted with no recourse for compensation.  All ‘likes’ on a Facebook page belong to Facebook – not the business.

The last thing any business needs is to have its (perhaps only) only platform shut down because of a breach.

Sadly, some kiwi businesses think it doesn’t happen in little ole New Zealand because we’re too small for a giant like Facebook to worry about. They fail to realise is all it takes is a pissed off competitor with a bit more Facebook knowledge to hit ‘report this page’.  Hell’s Pizza knows what it feels like to turn up to work one morning and discover its Facebook page shut down.  It does happen in New Zealand.

In my humble opinion, every social media platform must first be leveraged from a website that’s positioned to maximise every social update.  No exceptions!  Merely having a website isn’t enough, which is why I (Julie South) at HaloBiz got excited when 10X Hamilton’s Jennifer Myers invited us join forces with her and create the One-Byte-At-A-Time online/offline marketing workshop.

Jennifer Myers contracted HaloBiz because she wanted to ensure everything 10XHamilton did online and socially was positioned for maximum impact and asset-creation.  “I thought it was just a matter of setting up say, a YouTube channel and that was that” said Jennifer.  She soon realised many of 10XHamilton’s clients, and businesses owners generally, ran the very real risk of wasting time and money with their current online efforts.

HaloBiz online business directory with heart + 10X Business Coaching One Byte at a Time Workshop video - Click here to watch the short video Jennifer and I created to introduce this workshop – including our guarantee: that your website will be worth more to your business at the end of the workshop than it was at the beginning – guaranteed!

The One-Byte-At-A-Time workshop is spread over two Friday mornings.  All workshop participants are guaranteed their website will be worth more to their business at the end of the workshop than it was when they started.  Attendees will learn how to position their website so that if a horror event like a Facebook or YouTube shutdown occurred it would be a mere blip on a business’s radar, not a full blown catastrophe.

Click here to find out more about the HaloBiz / 10X Hamilton One-Byte-At-A-Time workshop

As always we’re really interested to hear your views / opinions / questions – so please don’t be backwards in coming forwards!

 

LinkedIn recommendations a load of crock…

Are Linkedin Recommendations worth the digital ink they’re written in…?

There’s a lot of talk about LinkedIn and how it’s the best thing for professionals since sliced bread…

I’m not that convinced, but maybe that’s just me… maybe I’m not doing something right.  Or something.

I joined Linkedin in 2008 at the invitation of one of my clients … she was after a recommendation – which I was more than happy to provide – and the only way I could add value to her LI network was to sign up myself.  So I did.

 

And that’s all I did – I made the referral and then didn’t do very much at all for a year or two.

 

Then about two years ago I kept hearing that LI was The Be All and End All for Professionals so I decided to see what all the hype was about.  I dusted the cobwebs off my password and started rummaging around.

 

I’m not quite sure what I was doing wrong, but my experience was everyone and their brother trying to seduce me into joining their multi level marketing network (hint:  people who’ve just started their own businesses are not interested in joining someone’s MLM network!)…

 

I was starting to feel like I was being spammed so again, I stayed well clear of LI…

 

Now I know that Einstein (or someone equally famous and super brainy) reckons that insanity is doing the same thing over and over and expecting a different outcome but, well, I’m forever the optimist…

 

So, here I am in my third foray into LI and here’re my experiences this time round:

 

I now get lots of emails from people claiming to be my friend who aren’t…

 

Sure, I know that I’ve met lots of people over the years and maybe their memories are far superior to mine and that I’m just suffering an ‘aged memory blank’ (or something!) but when I ask them to refresh my memory of our ‘friendship’ I don’t seem to get many replies!

 

10 out of 10 for one though – he said he was purely ‘building numbers’ and my name appeared on his ‘connected’ cobweb.  Hmmm…

 

At least when I extend an invitation to someone to join my network I like to elaborate a little on the background to the invite!

 

I find it a little irksome to put it mildly – these Size Matters People waste my time (and their own).

 

Inauthentic Recommendations

 

But that kind of pales into insignificance with the latest transgression – that of presenting me with a glowing recommendation from someone I’ve never met nor ever likely to meet!

 

This has totally blown any credibility I once thought LI recommendations might have had.  Yes, I know: in my humble opinion.

 

How did it come about?

 

I’ve been on this guy’s emailing list for a few months (point to note: email still does work)….  I watch his videos from time to time as he shares some interesting and valuable information… He always has a CTA (call to action) – on one occasion I decided to take up his challenge – that of joining his Linkedin Network …

 

And because of that he “thanked” me by sending me a glowing recommendation…

 

Is it just me or is this a little ‘off’… How can someone even think they can recommend me when they’ve never worked with me, been associated with me, had anything to do with me…?

 

I really am insulted and flabbergasted all at the same time – there’s no way I’ll expose this fake recommendation to my LI network.  It smacks of lack of integrity to me.

 

I haven’t asked but maybe his response would be something like “everyone’s doing it.  Chill out.  Build a bridge.  Get over yourself”

 

Well, actually.  Not. Everyone. Is. Doing. It!

 

Maybe it’s because I’m a kiwi and we seem to take professional recommendations a lot more seriously DownUnder…

 

Or maybe I’m just being anal and I do need to get over myself…

 

But the long and the short of this is that now, I find myself starting to totally disregard any online recommendations … even (I’m sure!) genuine ones… which is a shame… because (surely!?!) there are some legit and honourable recommendations out there!

 

Your thoughts?

 

Facebook Frauds – how to spot one at 50 paces

Social Media Guru“, “Social Media Expert“, “Social Media Ninja

Dontchya just love those self-titled gentlepeople…?   And there appear to be a lot of them around right now:  cold-calling on the phone (there’s a massive hint if ever there was one that they’re not that into social media otherwise they’d appreciate that cold-calling is interrupt and social media is all about engagement & conversation)… bowling into offices selling their wares without an invitation (hint: it’s called “invitation”, not “appointment” – there’s a huge difference)… blah, blah, blah… I could go on and on and on…

Anyway, the purpose of this article is to help the average not-yet-into-social-media-but-knows-it’ll-be-good-for-their-business-person determine whether someone’s self-titled or industry-acclaimed.

So, how do you tell whether someone knows all about Facebook and whether it’s okay to entrust them with your social media activities…?

First up – do they walk the talk in their own business?

Here’re some Facebook basics to check out before you engage your next Social Media Guru or Social Media Expert or Facebook Ninja:

Facebook PAGE Name

Ask them for their Facebook Page name / URL – it should be something like facebook.com/halobiznz

So make sure you get theirs.

Then go suss them out.

Make sure their business is using a Facebook PAGE (for business) rather than a personal PROFILE (which is for personal use) (er… dugh!).  If you’re not sure, Facebook PAGES have FANS and are “measured” in “LIKES”.

It’ll show the business category, together with a tag line (if they’ve set everything up correctly, that is).

If you’re seeing the number of friends, and/or where they worked and/or studied … well, that’s probably a personal profile and not a Facebook business page … I’d be having “expert” alarm bells ringing about now…

This is part of HaloBiz’s Facebook page – it states our name (HaloBiz).

HaloBiz Facebook Image

It shows us as being in the Consulting / Business Services categories, and immediately under that is our ‘positioning statement’.

We have 511 Likes (aka ‘fans’).

Facebook Page URL

Let’s have a closer look at their Facebook Page URL – that’s the bit that appears in the browser and that you can type in yourself to go direct to their Facebook Page.

Have a look at HaloBiz’s – you’ll see it’s just https://www.facebook.com/halobiznz – that’s all – nothing else – no great big long string of numbers after it.

If it’s got a long string like this, something hasn’t been set up correctly in the Page URL side of things.

Admittedly, sometimes it “just happens” and there ain’t a damn thing you can do about it without losing all your fans, but other times many people don’t even realise it’s happened…

Ask the question and see how they answer {smiles}

Recency / Activity

Scroll down on their page and have a look at how frequently they’re posting and what sort of “engagement” those posts receive.

When was the last time they were there…?  The same day they visited / called on you…?  A few days earlier…?  Ages ago…?

What are their fans (we sometimes refer to them as business “likers” here in NZ) saying in response to their posts…?  Are they engaged…?  Are they playing along with them…?

What sort of things are they posting about…?

What’s their language like (ie, style rather than whether they’re polite or not LOL)…?

And talking about whether they’re polite – are they?  Are they relaxed and friendly or stiff and starchy?  (I’ve seen some business owners “sign off” on their comments / posts with “kind regards” or “yours sincerely”… Ummmm… that’s not relaxed and “social” – it’s stiff, formal, starchy and hard to engage in a social conversation with…

So.  If they haven’t visited their Facebook Page for a while and/or their language isn’t very social and engaging and/or their likers don’t appear to ‘play’ with them much, then I’d probably  be hearing those “expert” alarm bells ringing a bit louder by now.

Timeline

If you’ve got a personal Facebook profile you’ll be familiar with Timeline – the change in layout Facebook introduced in 2011.

Facebook rolled out Timeline for Business Pages in March 2012.

In my opinion, there’s really no excuse for a Facebook Expert, Facebook Guru or Facebook Ninja not to have a timeline cover image!

If they’re missing that, then well… I’d question what else they “don’t know” or “can’t be bothered” doing…

Your thoughts

I’m really interested to hear your thoughts.  There’re other things you could check regarding “your” Facebook Ninja’s expertise but these are some real basic ones that are easy to check – especially if you’re about to enter the social media fray for the first time.

Good luck!

And remember – here at HaloBiz we’re fanatical about stimulating word of mouth in the world of mouse – we’re into the internet and ‘things online’ please – sing out if you’d like us to help!