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Poor fan engagement frustrates Facebook Page Admins

Köpa Viagra Visby Talk to any Facebook Page Admin and they’ll probably tell you Facebook ain’t what it used to be.  Facebook Page Admins are resigning themselves to the fact that “free” fan engagement is sadly a thing of the past.

It’s still possible to connect and engage with Facebook fans, it’s just getting harder.  It’s therefore crucial Facebook Admins remember 5 essential W’s: the Viagra 150 mg WHO, WHAT, WHEN, WHERE & WHICH when posting to Facebook.

kanadensisk generiska viagra utan recept Make sure you know WHO your audience is. This may sound obvious but sometimes it’s a wood / trees scenario.

Using HaloBiz as an example – We’re a B2B business; an online business directory that polishes business halos using social media.  Halobiz members are either businesses or community organisations.  Either way you look at it HaloBiz is B2B.

However, opzione binarie 60 HaloBiz’s Facebook Page is B2C and exists purely for the users of the online directory.  Interestingly, our blog is B2B.

If our posts were B2B I think we’d lose the vast majority of our fans.

Further, Facebook is all about  valutazione autopzionibinarie telling and  Köp Strattera 18 mg master gelling, not  piattaforma trading gratis italiano selling.  It’s important to make sure you’re chatting opzioni binarie con price action with your fans and not selling to them (oh how many Facebook Page Admins seem to either not understand this unwritten rule or totally ignore it).

binäre optionen literatur The WHAT is all about cause-and-effect.

Facebook (and consequently so-called Facebook ‘experts’) will tell you visual images (videos, photos) score higher on engagement rankings than text.

However, it’s important to know whether this ‘worldwide data’ is true for http://katerubintheatre.com/?semen=robot-opzioni-binarie-anyoption&829=65 robot opzioni binarie anyoption your business’s Facebook page.

For example, HaloBiz’s fans prefer photos and aren’t that much into video; despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else.  We’ll occasionally post a video but that’s our exception not rule.

opzionibinarie com anna da roma WHEN binaire opties affiliate  are your page’s fans online at Facebook?

The timing of your posts can be the difference between engagement and disengagement.  Facebook provides many different KPIs to help Page Admins measure cause and effect via “insights” data.  To see this information click on the Insights box (on the Admin panel) to see your page’s KPIs.

You can learn how to interpret this data in a more meaningful way by taking Facebook “Tour”; the little gear/cog on the RHS next to the “export data” tab has built in learning options.

التعليم الخيارات الثنائية WHERE http://www.ivst-vz.de/?debin=bin%C3%A4re-optionen-gl%C3%BCcksspiel binäre optionen glücksspiel  do your Facebook Page fans hail from?   You can discover where your company’s fans come from via your insights data.  If the majority of your fans are offshore then you need to time your posts when they’re online and active in Facebook according to their local times, not yours.

Finally, auto opzioni binarie truffa o no WHICH binäre optionen predator  social media platform is the best one to invest time and effort in?  Maybe, just maybe, your niche market doesn’t ‘do’ Facebook.

If your Facebook page trends contrary to worldwide leanings we’re interested to hear from you via the comments section below.  As always – this is written & posted with smiles :-)

5 critical must knows to achieve fan engagement on Facebook

binära optioner tips Have you ever wondered why sometimes your Facebook posts “work” and sometimes they fall flat on their faces?  Do you sometimes wonder “why do I bother” when none of your fans comment on your Facebook posts?  

If these thoughts go through your mind from time to time but aren’t sure what to do, then reading this article could turn your next Facebook post into a highly engaged and commented-on success.

As with everything in life – information is power – and as the Facebook Admin of your page you have this information at your fingertips.  Google refers to what I’m on about ‘ analytics‘, Facebook refers to it as ‘insights‘.

Whatever you call it, knowing it as it relates to your business’s Facebook Page is what matters.

In short, generating a post worthy of engagement comes down to five basic and simple things.  And you wanna know something?   I’ll bet my last dollar that you already know this stuff – you just forget to apply it, that’s all.

Here are the 5 WHO, WHAT, WHEN, WHERE & WHICH rules of Facebook engagement:

WHO?  Okay, so you’ve probably heard that the fastest growing demographic of Facebook are the Baby Boomers… But is that true for your business’s page…?  You need to make sure you know who your audience is. This may sound obvious… but sometimes we can’t see the wood for the trees…

To use HaloBiz as an example, we’re a B2B business (we’re an online business directory that polishes business halos in the social media and online spaces).  Our clients / members are either businesses or community organisations.  Either way you look at it, we’re B2B.

However, our Facebook Page exists purely for the end users of our online directory… our Facebook Page is B2C.  (By contrast, our blog site is B2B).

If we were to create Facebook posts geared to the business market we’d lose the majority of our Facebook fans tout-de-suite.

Further, Facebook is all about telling and gelling, not selling.  Make sure you’re chatting with your fans (as opposed to constant one-sided sales pitches by you).

It’s especially important you use the language that appeals to the biggest demographic of your business’s niche.  And talking of “chatting” – always keep that forefront – Facebook is a social place – people don’t like to be  sold to when they’re out socialising.  [You'd be surprised how many page admins just sell! sell! sell! when it comes to posts]

In addition, who are your most engaged fans and what do you do to reward / acknowledge them?  Every page will (hopefully) have a few loyal die-hards (even if it’s your mum and a few of her best friends!)  who hang onto your every word and post.  What can you do to reward these fans?  Maybe, from time to time, it could just be a matter of saying “hi” in a personal-to-them post.

The WHAT is all about the cause-and-effect result of what your posts produce.

Are your Page’s fans the “cut to the chase” kinda people and therefore just want raw information, or are they the more visual type?

Facebook (and consequently Facebook ‘experts’) will tell you that visual images (videos and photos – in that order) score higher on the engagement rankings than straight text posts.

But is this ‘worldwide data’ true for your business’s Facebook page as well?

To give you an idea of what I’m talking about here, when it comes to HaloBiz’s Facebook Page, our fans prefer photos but really don’t seem to be that much into video (despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else)… Hmmm…

I’ve tested this out with very popular non-HaloBiz created videos as well as our own most popular videos and the outcome is the same … our fans just ain’t much into video.

As a result, I’ll occasionally post videos, but not very often.

WHEN are your page’s fans online and hanging around on Facebook?

The timing of your page’s posts can be the difference between ‘engagement’ and disengagement in Facebook.  Not sure how to check this?  Have a look at your Page’s insights data.

Click on the Insights box (part of your Admin panel) to see what the KPIs are when it comes to your Facebook Page.

To learn how to interpret this data in a more meaningful way take the Facebook Tour – that little cog/wheelie thing on the RHS of the page next to the “export data” tab has built in learning options there.

WHERE do your Facebook Page fans hail from?  This could also tie in with when – especially if you have an international audience.  You can discover where your company’s fans come from via your insights data.

If you’re dissatisfied with your  engagement statistics take a good look at your where.  Cultural& geographic differences could be the reason you’re not hitting the sweet spot when it comes to being connected with your fans.  Similarly, if your target market has a particular ‘psyche’ and your own personal style clashes with that psyche you’re going to struggle to get connection and engagement.

WHICH social media platform is the best one to invest time and effort in?  Where DO your fans hangout?  Maybe, just maybe, your niche market isn’t a Faceook type niche (shock! horror! It is actually possible that Faceook might not be for everyone LOL).

As always, I’m really interested to hear how it is for you … do you have any extra ‘insights’ to add to these five?

Do you have a Facebook page that seems to trend contrary to worldwide leanings?

In anticipation of your thoughts, musings and sharings – thank you!

 

When a LinkedIn Recommendation Does What It’s Meant to Do

If you’re going to go to the trouble of giving a recommendation on LinkedIn make sure it counts for something by adding value.

In LinkedIn Recommendations are a load of crock I shared my disappointment at being given a glowing recommendation by someone who wouldn’t know me if he ran me over.  In fact, my thinking is that he wouldn’t even stop to find out what the bump was.  To him, I’m just a number in his LI Network…  Written by someone from  The Bigger is Better fraternity.

HaloBiz – your online business directory with heart –  is all about polishing business halos in the online word … about stimulating word-of-mouth in our members’ worlds-of-mouse … to this end, we’re 100% committed to doing our utmost to make this happen.

This includes writing (when appropriate and genuine) a recommendation on LinkedIn.

And you know what?  The warm fuzzies come out to play when I hear of a recommendation I’ve made that makes a difference… which happened recently…

A few months back I had the pleasure of having a series of corporate photos taken by Dave Lashlie Photographer and because I genuinely wanted to, I wrote a LinkedIn Recommendation for him.

And that was that.

While I was writing the recommendation I kinda hoped someone would read it and then decide to give Dave a call for their photographic work and, (being totally I-centred and me-dot-com LOL) he’d be richer for the experience.  Yes, I know – totally egocentric of me!

Anyway, I’ve since found out that the recommendation I wrote did make a difference.

A mutual acquaintance of Dave’s and mine happened to read the Recommendation… at the time she’d been asked by a couple of clients to recommend a photographer … it turns out that because she knew me, what I had written had credence… She valued my opinion (*sigh*  isn’t that nice??)

Dave got a call with an enquiry for more work…

Now that’s when I think LinkedIn Recommendations make a difference and are working as the creator of the LI Recommendation facility intended.

So.  How can you make your recommendations (LinkedIn or otherwise) count for something?  Do you wait to be asked or are yours spontaneous?Here’re my thoughts:

  1. Be genuine and explain/outline (briefly) the relationship.
  2. Put yourself in the reader’s shoes – what sort of things would you want to know about the ‘referred’?
  3. Keep it simple.  Avoid lots of gushing superlatives (unless that’s your regular style of course).
  4. If appropriate provide your own contact details (that adds weight to what you’re saying).
  5. And, above all, be honest.

Do you have any points to add about providing a recommendation?

Have you got any stories to share regarding your own personal experiences – because I’d really enjoy reading them (and I’m sure other readers would too).

Sometimes, it’s too easy to think “that’ll never happen to me” (receive a worthwhile recommendation… write a recommendation that makes a difference… be invited to make a difference… etc, etc, etc) so please – if it HAS happened to you, go on – share it :-)

Please don’t be backwards in coming forwards.  {thanks}

Businesses miss crucial link in rush to use social media platforms

Many businesses are rushing so fast to get “social” with Facebook, Twitter, YouTube, Pinterest or LinkedIn that they’re ultimately setting themselves up for failure or wasting their efforts.

Social network accounts are free to set up and therein is the first trap.  Business owners mistakenly believe all they need is a Facebook, Twitter, YouTube, G+ or Pinterest account to get online and have social presence that’ll get the phone ringing. 

Because social platforms like Facebook, Twitter, YouTube, Pinterest, G+ and LinkedIn are free to set up, anyone with an email address and access to the internet can open an account.    I understand most people probably know someone who’s had a website built that’s gone over budget, over time and then failed to deliver;  it’s therefore no wonder the I-don’t-need-a-website-to-get-my-business-online attitude exists.

The harsh truth, however, is with free social platforms the business doesn’t have any legal claim to the assets (eg, ‘likes’) on a site.  If a Facebook, Twitter, YouTube, Pinterest or G+ account were to be shut down all the investment (eg, time, ideas, content) in that platform by the business would be wasted with no recourse for compensation.  All ‘likes’ on a Facebook page belong to Facebook – not the business.

The last thing any business needs is to have its (perhaps only) only platform shut down because of a breach.

Sadly, some kiwi businesses think it doesn’t happen in little ole New Zealand because we’re too small for a giant like Facebook to worry about. They fail to realise is all it takes is a pissed off competitor with a bit more Facebook knowledge to hit ‘report this page’.  Hell’s Pizza knows what it feels like to turn up to work one morning and discover its Facebook page shut down.  It does happen in New Zealand.

In my humble opinion, every social media platform must first be leveraged from a website that’s positioned to maximise every social update.  No exceptions!  Merely having a website isn’t enough, which is why I (Julie South) at HaloBiz got excited when 10X Hamilton’s Jennifer Myers invited us join forces with her and create the One-Byte-At-A-Time online/offline marketing workshop.

Jennifer Myers contracted HaloBiz because she wanted to ensure everything 10XHamilton did online and socially was positioned for maximum impact and asset-creation.  “I thought it was just a matter of setting up say, a YouTube channel and that was that” said Jennifer.  She soon realised many of 10XHamilton’s clients, and businesses owners generally, ran the very real risk of wasting time and money with their current online efforts.

HaloBiz online business directory with heart + 10X Business Coaching One Byte at a Time Workshop video - Click here to watch the short video Jennifer and I created to introduce this workshop – including our guarantee: that your website will be worth more to your business at the end of the workshop than it was at the beginning – guaranteed!

The One-Byte-At-A-Time workshop is spread over two Friday mornings.  All workshop participants are guaranteed their website will be worth more to their business at the end of the workshop than it was when they started.  Attendees will learn how to position their website so that if a horror event like a Facebook or YouTube shutdown occurred it would be a mere blip on a business’s radar, not a full blown catastrophe.

Click here to find out more about the HaloBiz / 10X Hamilton One-Byte-At-A-Time workshop

As always we’re really interested to hear your views / opinions / questions – so please don’t be backwards in coming forwards!