Archives for Julie South

Linkedin cf Facebook – 7 ways to stop looking stupid on Linkedin

If you use Linkedin and you think it’s just like Facebook, but for professionals then you might like to check out this podcast or video – because nothing could be further from the truth!

If video is more your style, then check this out – it has pictures :)


If I had just one dollar for every time I’ve heard “Isn’t Linkedin just like Facebook, but for professionals?” (or words to that effect) I’d be an extremely wealthy woman! 

Welcome – I’m Julie South of HaloBiz – our business is polishing halos – of people and businesses, online and off.

If you are one of those people under the impression that Linkedin and Facebook were similar then I hope you find this report helpful – especially if you do have a Linkedin profile.

No! Linkedin is NOT the professional version of Facebook – 7 things you need to know to avoid looking stupid on Linkedin


As I said – I’ve lost count on the number of times I’ve been asked (by intelligent, switched on business people) “isn’t Linkedin just the like Facebook but for professionals…?”


It’s not and if you think it is you’re shooting yourself in your professional foot.

Here’s a no-punches-might-offend-some-people look at how Linkedin and Facebook deserve different approaches.

[Warning:  some content may offend]

Firstly – keep in mind at all times that [Linkedin is as different to Facebook as boardroom is to lounge room]

Click to Tweet

1.      Grooming – Dress Code

What would you wear to a meeting with a prospective customer?

You would wear whatever was appropriate for your occupation, surely?

You would not wear something you wore to a wedding or a party or the beach or a BBQ.

So if your profile image shows you wearing something you wouldn’t wear to work why use it?

It impacts your professional credibility and maybe, just maybe, someone’s ability to take you seriously.

Keep your party photos for your personal Facebook profile. mindesteinzahlung bdswiss 2.      Philosophy

If you were putting together a pitch for an important deal would you include references to an online puzzle you solved or a favourite quote you liked?

So why include such trivia and drivel as part of your professional Linkedin persona?

Keep your puzzles, games, holiday photos, favourite quotes, etc for your personal Facebook profile.

3.    Linkedin is all about YOU – not your relationship with anyone else

binaire opties stockpair Please! 

It’s about YOU – even if you’re one half of a husband-and-wife team – or one half of a two-person professional partnership.

Be brave – let go of the other person’s hand and stand on your own two feet highlighting the strengths and attributes you bring to the table.

A two person photo on Linkedin (usually accompanied by a two-person-name) means you don’t know what Linkedin is about and your professional credibility (in some eyes) has been shot to hell.

You look stupid!

Save your stupid photos and impressions for your close friends on Facebook who know you personally.

4.   Linkedin is for INDIVIDUALS not companies or businesses

A Linkedin profile is for real live people – one-person-at-a-time, not entities or partnerships.

Refer to point 3 above because the same rules apply.

If you want to create a profile for your business do it the correct way in Linkedin – not as a person that people connect with.

5. Linkedin is about QUALITY not quality

Believe it or not, we really don’t give two hoots how many connections you’ve got!  We really don’t!

If you have to brag the rest of us start to wonder why?  Are you insecure?

Or is the world totally about you?

And if the world is about you, what will doing business be like with you?  Hhhhmmmm… probably painfully all about you!

6.     Fancy, Smart-Alec titles 

C’mon – seriously – you expect someone to be impressed because you have to dream up a job title or description that the rest of us wouldn’t’ve thought of?  Not in a million years….?


Believe it or not, your potential customers are going to be searching for you with boring run-o-the-mill job titles.  Sadly, this means if you don’t show up in a search result you’ve got no one else to hold responsible but yourself.

Leave playing the Smart Alec with your friends on Facebook cos the chances are your customers aren’t going to be impressed.

7.     Can you do the job?

Linkedin is about instilling confidence that you can do the job:  whether that’s in an employer/employee relationship or a customer/supplier relationship.  All people are interested in is you professionally.

Leave all the non-professional stuff on Facebook.  With your friends.

And of course – if you’d like to download the PDF then you can do it here:


If you think Linkedin is like Facebook but for professionals - think again!

If you think Linkedin is like Facebook but for professionals – think again!


Elevator Conversation

How do you introduce yourself and your business?

You’ve probably heard you need a 60 second elevator pitch…?  Actually, here at HaloBiz we reckon you need a selection of elevator conversations – ranging from 15 seconds to 60 seconds – depending on your audience and the circumstances in which you’ve been invited to answer “what do you do…?”

When you consider the average person speaks at around 120 words a minute (kiwis tend to speak fast so bear that in mind if you’re introducing yourself to someone whose first language is not kiwi – even English-speaking visitors to NZ sometimes struggle with the speed at which we talk).

If you don’t already have your elevator conversation (pitch) mastered, now is a good time to do that because you just never know when you’ll next be asked.

In 120 words or less, what is your name and what do you do?

Here’s the transcript for the audio version (above) – it’s about 30 seconds:

Hi – I’m Julie South of HaloBiz – we’re in the business of polishing business halos and stimulating word of mouth in the world of mouse.

This means we help businesses look good and get found online.

We do this by building websites, social media coaching, article writing, PR and telling the world about what makes you special.

If you find yourself wondering “how can I get more hits to my website?”, “how should I do social media for my business?”, “I’m on Facebook why do I need a website?”, “do I need Facebook?”, “do I need a blog?” or “do I need an app for my business” then let’s get together and have a chat because these are the types of questions we answer everyday.


I’ve included every day questions that business people and business owners might ask themselves to help cement what we do.  The only thing I haven’t done here that I would strongly recommend is to finish with your name and business name as a further aid to reinforcement.

I’d also recommend including an audio (or video) of your elevator conversation somewhere on your website, like we’ve done here, as well as it adds yet another dimension and opportunity for real people to hear the real you.



What’s a QR Code…?

HaloBiz QR Code

HaloBiz example of a QR code

A order Maxalt no prescription in Atlanta Georgia QR (Quick Response) iniziare a giocare in borsa con pochi soldi Code is a 2-D barcode containing embedded information.   You’ve probably seen them – they’re always square and usually (although not always) black and white. الخيارات الثنائية بنجاح قوات الدفاع الشعبي QR Codes are scanned using a smartphone’s camera + the appropriate platform’s app (eg, Windows, Android) + a data plan.

ثنائية استعراض الخيار الموقع QR codes were first designed for the motor vehicle industry in Japan in 1997.  Unlike a traditional bar code that have to be scanned flat, Tastylia, Tadalafil Oral Strip QR codes were first tracking curvy motor vehicle parts.

Initially patented by Denzo Wave, it has chosen not to exercise its patent rights and that’s probably why we’re now seeing dimostrazione trading opzioni binarie QR codes so prolifically today.

handel mit binären optionen steuern QR codes are popular because of their fast readability and (somewhat) larger storage capacity (than traditional bar codes).   As mentioned above, opcje binarne skuteczna strategia QR codes are usually black modules (square dots) arranged in a precise grid order on a white (or very light coloured) background.

binary options companies in uk QR codes contain information which can be made up of four standardised types of data – numeric, alphanumeric, byte/binary and Kanji – or through supported extensions of virtually any type of data.

Where do you get the QR Code app…?

As you’ll probably already know by now, not all apps are created equal and not all apps work on all devices.

Probably one of the easiest ways to do this is courtesy of Vodafone NZ – simply txt “ müssen binäre optionen versteuert werden QR” to Orlistat 120 mg without prescription 710.  Follow the links in the reply to find the best one for your smartphone.  You don’t need to be a Vodafone customer to do this but you do need a data connection.

Alternatively, you’ll be able to find an app in the shop applicable to your device.

Where do you get the QR Code generator…?

Firstly, you can create a B&W QR Code for free.  Browsing “QR Code Generator” will bring up squillions of results.  Depending on what you want to do with your QR Code (ie, measure & track it, change its colour, add your logo, etc) means you need to be a bit more selective in which generator you use.

If you want to get more sophisticated with your QR Code (eg, logo) expect to pay.

So how can your business incorporate QR codes into its marketing mix…?

Given, I usually describe Viagra beställ QR codes as taking the offline world to the online one through a simple scan of a smartphone, the way you can incorporate a QR code really is only limited by your imagination.

bonus binary options Here’re a few examples:

tadalafil oral strips Menus - on printed material linking to your latest menu (which is linked to a page on your website).

il trading binario Like us on Facebook – wherever you invite people to like you, make it easy for them by linking them directly to your Facebook page URL.

Follow us on Twitter – ditto for Facebook.

Signup forms – sign up for your free newsletter, report, analysis, etc

A couple of year’s ago I (Julie South) was interviewed on TV about QR Codes.  This video shows how to scan QR Codes and where to get more info.

As always, we’re really interested in what you’ve got to say, so please don’t be backwards in coming forwards!


Poor fan engagement frustrates Facebook Page Admins

Talk to any Facebook Page Admin and they’ll probably tell you Facebook ain’t what it used to be.  Facebook Page Admins are resigning themselves to the fact that “free” fan engagement is sadly a thing of the past.

It’s still possible to connect and engage with Facebook fans, it’s just getting harder.  It’s therefore crucial Facebook Admins remember 5 essential W’s: the WHO, WHAT, WHEN, WHERE & WHICH when posting to Facebook.

Make sure you know WHO your audience is. This may sound obvious but sometimes it’s a wood / trees scenario.

Using HaloBiz as an example – We’re a B2B business; an online business directory that polishes business halos using social media.  Halobiz members are either businesses or community organisations.  Either way you look at it HaloBiz is B2B.

However, HaloBiz’s Facebook Page is B2C and exists purely for the users of the online directory.  Interestingly, our blog is B2B.

If our posts were B2B I think we’d lose the vast majority of our fans.

Further, Facebook is all about telling and gelling, not selling.  It’s important to make sure you’re chatting with your fans and not selling to them (oh how many Facebook Page Admins seem to either not understand this unwritten rule or totally ignore it).

The WHAT is all about cause-and-effect.

Facebook (and consequently so-called Facebook ‘experts’) will tell you visual images (videos, photos) score higher on engagement rankings than text.

However, it’s important to know whether this ‘worldwide data’ is true for your business’s Facebook page.

For example, HaloBiz’s fans prefer photos and aren’t that much into video; despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else.  We’ll occasionally post a video but that’s our exception not rule.

WHEN are your page’s fans online at Facebook?

The timing of your posts can be the difference between engagement and disengagement.  Facebook provides many different KPIs to help Page Admins measure cause and effect via “insights” data.  To see this information click on the Insights box (on the Admin panel) to see your page’s KPIs.

You can learn how to interpret this data in a more meaningful way by taking Facebook “Tour”; the little gear/cog on the RHS next to the “export data” tab has built in learning options.

WHERE do your Facebook Page fans hail from?   You can discover where your company’s fans come from via your insights data.  If the majority of your fans are offshore then you need to time your posts when they’re online and active in Facebook according to their local times, not yours.

Finally, WHICH social media platform is the best one to invest time and effort in?  Maybe, just maybe, your niche market doesn’t ‘do’ Facebook.

If your Facebook page trends contrary to worldwide leanings we’re interested to hear from you via the comments section below.  As always – this is written & posted with smiles :-)

5 critical must knows to achieve fan engagement on Facebook

Have you ever wondered why sometimes your Facebook posts “work” and sometimes they fall flat on their faces?  Do you sometimes wonder “why do I bother” when none of your fans comment on your Facebook posts?  

If these thoughts go through your mind from time to time but aren’t sure what to do, then reading this article could turn your next Facebook post into a highly engaged and commented-on success.

As with everything in life – information is power – and as the Facebook Admin of your page you have this information at your fingertips.  Google refers to what I’m on about ‘analytics‘, Facebook refers to it as ‘insights‘.

Whatever you call it, knowing it as it relates to your business’s Facebook Page is what matters.

In short, generating a post worthy of engagement comes down to five basic and simple things.  And you wanna know something?   I’ll bet my last dollar that you already know this stuff – you just forget to apply it, that’s all.

Here are the 5 WHO, WHAT, WHEN, WHERE & WHICH rules of Facebook engagement:

WHO?  Okay, so you’ve probably heard that the fastest growing demographic of Facebook are the Baby Boomers… But is that true for your business’s page…?  You need to make sure you know who your audience is. This may sound obvious… but sometimes we can’t see the wood for the trees…

To use HaloBiz as an example, we’re a B2B business (we’re an online business directory that polishes business halos in the social media and online spaces).  Our clients / members are either businesses or community organisations.  Either way you look at it, we’re B2B.

However, our Facebook Page exists purely for the end users of our online directory… our Facebook Page is B2C.  (By contrast, our blog site is B2B).

If we were to create Facebook posts geared to the business market we’d lose the majority of our Facebook fans tout-de-suite.

Further, Facebook is all about telling and gelling, not selling.  Make sure you’re chatting with your fans (as opposed to constant one-sided sales pitches by you).

It’s especially important you use the language that appeals to the biggest demographic of your business’s niche.  And talking of “chatting” – always keep that forefront – Facebook is a social place – people don’t like to be  sold to when they’re out socialising.  [You'd be surprised how many page admins just sell! sell! sell! when it comes to posts]

In addition, who are your most engaged fans and what do you do to reward / acknowledge them?  Every page will (hopefully) have a few loyal die-hards (even if it’s your mum and a few of her best friends!)  who hang onto your every word and post.  What can you do to reward these fans?  Maybe, from time to time, it could just be a matter of saying “hi” in a personal-to-them post.

The WHAT is all about the cause-and-effect result of what your posts produce.

Are your Page’s fans the “cut to the chase” kinda people and therefore just want raw information, or are they the more visual type?

Facebook (and consequently Facebook ‘experts’) will tell you that visual images (videos and photos – in that order) score higher on the engagement rankings than straight text posts.

But is this ‘worldwide data’ true for your business’s Facebook page as well?

To give you an idea of what I’m talking about here, when it comes to HaloBiz’s Facebook Page, our fans prefer photos but really don’t seem to be that much into video (despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else)… Hmmm…

I’ve tested this out with very popular non-HaloBiz created videos as well as our own most popular videos and the outcome is the same … our fans just ain’t much into video.

As a result, I’ll occasionally post videos, but not very often.

WHEN are your page’s fans online and hanging around on Facebook?

The timing of your page’s posts can be the difference between ‘engagement’ and disengagement in Facebook.  Not sure how to check this?  Have a look at your Page’s insights data.

Click on the Insights box (part of your Admin panel) to see what the KPIs are when it comes to your Facebook Page.

To learn how to interpret this data in a more meaningful way take the Facebook Tour – that little cog/wheelie thing on the RHS of the page next to the “export data” tab has built in learning options there.

WHERE do your Facebook Page fans hail from?  This could also tie in with when – especially if you have an international audience.  You can discover where your company’s fans come from via your insights data.

If you’re dissatisfied with your  engagement statistics take a good look at your where.  Cultural& geographic differences could be the reason you’re not hitting the sweet spot when it comes to being connected with your fans.  Similarly, if your target market has a particular ‘psyche’ and your own personal style clashes with that psyche you’re going to struggle to get connection and engagement.

WHICH social media platform is the best one to invest time and effort in?  Where DO your fans hangout?  Maybe, just maybe, your niche market isn’t a Faceook type niche (shock! horror! It is actually possible that Faceook might not be for everyone LOL).

As always, I’m really interested to hear how it is for you … do you have any extra ‘insights’ to add to these five?

Do you have a Facebook page that seems to trend contrary to worldwide leanings?

In anticipation of your thoughts, musings and sharings – thank you!