Archives for LinkedIn

Linkedin cf Facebook – 7 ways to stop looking stupid on Linkedin

If you use Linkedin and you think it’s just like Facebook, but for professionals then you might like to check out this podcast or video – because nothing could be further from the truth!

If video is more your style, then check this out – it has pictures :)


If I had just one dollar for every time I’ve heard “Isn’t Linkedin just like Facebook, but for professionals?” (or words to that effect) I’d be an extremely wealthy woman! 

Welcome – I’m Julie South of HaloBiz – our business is polishing halos – of people and businesses, online and off.

If you are one of those people under the impression that Linkedin and Facebook were similar then I hope you find this report helpful – especially if you do have a Linkedin profile.

No! Linkedin is NOT the professional version of Facebook – 7 things you need to know to avoid looking stupid on Linkedin


As I said – I’ve lost count on the number of times I’ve been asked (by intelligent, switched on business people) “isn’t Linkedin just the like Facebook but for professionals…?”


It’s not and if you think it is you’re shooting yourself in your professional foot.

Here’s a no-punches-might-offend-some-people look at how Linkedin and Facebook deserve different approaches.

[Warning:  some content may offend]

Firstly – keep in mind at all times that [Linkedin is as different to Facebook as boardroom is to lounge room]

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1.      Grooming – Dress Code

What would you wear to a meeting with a prospective customer?

You would wear whatever was appropriate for your occupation, surely?

You would not wear something you wore to a wedding or a party or the beach or a BBQ.

So if your profile image shows you wearing something you wouldn’t wear to work why use it?

It impacts your professional credibility and maybe, just maybe, someone’s ability to take you seriously.

Keep your party photos for your personal Facebook profile.


operazioni binarire 2.      Philosophy

If you were putting together a pitch for an important deal would you include references to an online puzzle you solved or a favourite quote you liked?

So why include such trivia and drivel as part of your professional Linkedin persona?

Keep your puzzles, games, holiday photos, favourite quotes, etc for your personal Facebook profile.

3.    Linkedin is all about YOU – not your relationship with anyone else

beställ Viagra Please! 

It’s about YOU – even if you’re one half of a husband-and-wife team – or one half of a two-person professional partnership.

Be brave – let go of the other person’s hand and stand on your own two feet highlighting the strengths and attributes you bring to the table.

A two person photo on Linkedin (usually accompanied by a two-person-name) means you don’t know what Linkedin is about and your professional credibility (in some eyes) has been shot to hell.

You look stupid!

Save your stupid photos and impressions for your close friends on Facebook who know you personally.

4.   Linkedin is for INDIVIDUALS not companies or businesses

A Linkedin profile is for real live people – one-person-at-a-time, not entities or partnerships.

Refer to point 3 above because the same rules apply.

If you want to create a profile for your business do it the correct way in Linkedin – not as a person that people connect with.

5. Linkedin is about QUALITY not quality

Believe it or not, we really don’t give two hoots how many connections you’ve got!  We really don’t!

If you have to brag the rest of us start to wonder why?  Are you insecure?

Or is the world totally about you?

And if the world is about you, what will doing business be like with you?  Hhhhmmmm… probably painfully all about you!

6.     Fancy, Smart-Alec titles 

C’mon – seriously – you expect someone to be impressed because you have to dream up a job title or description that the rest of us wouldn’t’ve thought of?  Not in a million years….?


Believe it or not, your potential customers are going to be searching for you with boring run-o-the-mill job titles.  Sadly, this means if you don’t show up in a search result you’ve got no one else to hold responsible but yourself.

Leave playing the Smart Alec with your friends on Facebook cos the chances are your customers aren’t going to be impressed.

7.     Can you do the job?

Linkedin is about instilling confidence that you can do the job:  whether that’s in an employer/employee relationship or a customer/supplier relationship.  All people are interested in is you professionally.

Leave all the non-professional stuff on Facebook.  With your friends.

And of course – if you’d like to download the PDF then you can do it here:


If you think Linkedin is like Facebook but for professionals - think again!

If you think Linkedin is like Facebook but for professionals – think again!


When a LinkedIn Recommendation Does What It’s Meant to Do

sito di trading online opzioni binarie If you’re going to go to the trouble of giving a recommendation on LinkedIn make sure it counts for something by adding value.

In opzioni binarie demo contoLinkedIn Recommendations are a load of crock I shared my disappointment at being given a glowing recommendation by someone who wouldn’t know me if he ran me over.  In fact, my thinking is that he wouldn’t even stop to find out what the bump was.  To him, I’m just a number in his LI Network…  Written by someone from opzioni binarie quando comprare con quote al ribasso o con quote al rialzo  The Bigger is Better fraternity.

mindesteinschuss optionen handel HaloBiz – your online business directory with heart –  is all about polishing business halos in the online word … about stimulating word-of-mouth in our members’ worlds-of-mouse … to this end, we’re 100% committed to doing our utmost to make this happen.

This includes writing (when appropriate and genuine) a recommendation on LinkedIn.

And you know what?  The warm fuzzies come out to play when I hear of a recommendation I’ve made that makes a difference… which happened recently…

A few months back I had the pleasure of having a series of corporate photos taken by Dave Lashlie Photographer and because I genuinely wanted to, I wrote a LinkedIn Recommendation for him.

And that was that.

While I was writing the recommendation I kinda hoped someone would read it and then decide to give Dave a call for their photographic work and, (being totally I-centred and me-dot-com LOL) he’d be richer for the experience.  Yes, I know – totally egocentric of me!

Anyway, I’ve since found out that the recommendation I wrote cheap Maxalt in Knoxville Tennessee did make a difference.

A mutual acquaintance of Dave’s and mine happened to read the Recommendation… at the time she’d been asked by a couple of clients to recommend a photographer … it turns out that because she knew me, what I had written had credence… She valued my opinion (*sigh*  isn’t that nice??)

Dave got a call with an enquiry for more work…

Now binary options forex signals that’s when I think LinkedIn Recommendations make a difference and are working as the creator of the LI Recommendation facility intended.

So.  How can you make your recommendations (LinkedIn or otherwise) count for something?  Do you wait to be asked or are yours spontaneous?Here’re my thoughts:

  1. Be genuine and explain/outline (briefly) the relationship.
  2. Put yourself in the reader’s shoes – what sort of things would you want to know about the ‘referred’?
  3. Keep it simple.  Avoid lots of gushing superlatives (unless that’s your regular style of course).
  4. If appropriate provide your own contact details (that adds weight to what you’re saying).
  5. And, above all, be honest.

Do you have any points to add about providing a recommendation?

Have you got any stories to share regarding your own personal experiences – because I’d really enjoy reading them (and I’m sure other readers would too).

Sometimes, it’s too easy to think “that’ll never happen to me” (receive a worthwhile recommendation… write a recommendation that makes a difference… be invited to make a difference… etc, etc, etc) so please – if it HAS happened to you, go on – share it :-)

Please don’t be backwards in coming forwards.  {thanks}

Businesses miss crucial link in rush to use social media platforms

Tastylia Oral Strip Many businesses are rushing so fast to get “social” with Facebook, Twitter, YouTube, Pinterest or LinkedIn that they’re ultimately setting themselves up for failure or wasting their efforts.

trading binary italiano demo Social network accounts are free to set up and therein is the first trap.  Business owners mistakenly believe all they need is a Facebook, Twitter, YouTube, G+ or Pinterest account to get online and have social presence that’ll get the phone ringing. 

Because social platforms like opzioni binarie forum finanza Facebook, Twitter, YouTube, Pinterest, G+ and LinkedIn are free to set up, anyone with an email address and access to the internet can open an account.    I understand most people probably know someone who’s had a website built that’s gone over budget, over time and then failed to deliver;  it’s therefore no wonder the I-don’t-need-a-website-to-get-my-business-online attitude exists.

The harsh truth, however, is with free social platforms the business doesn’t have any legal claim to the assets (eg, ‘likes’) on a site.  If a modella opzioni binarie Facebook, Twitter, YouTube, Pinterest or G+ account were to be shut down all the investment (eg, time, ideas, content) in that platform by the business would be wasted with no recourse for compensation.  cariparma trading online All ‘likes’ on a Facebook page belong to Facebook – not the business.

The last thing any business needs is to have its (perhaps only) only platform shut down because of a breach.

Sadly, some kiwi businesses think it doesn’t happen in little ole New Zealand because we’re too small for a giant like Facebook to worry about. They fail to realise is all it takes is a pissed off competitor with a bit more Facebook knowledge to hit ‘report this page’.  Hell’s Pizza knows what it feels like to turn up to work one morning and discover its Facebook page shut down.  It does happen in New Zealand.

In my humble opinion, opcje binarne drabina every social media platform must first be leveraged from a website that’s positioned to maximise every social update.   giocare in borsa gratis online No exceptions!  Merely having a website isn’t enough, which is why I ( köpa Viagra på nätet lagligt Julie South) at köpa Viagra online HaloBiz got excited when  10X Hamilton’s Jennifer Myers invited us join forces with her and create the One-Byte-At-A-Time online/offline marketing workshop.

Jennifer Myers contracted HaloBiz because she wanted to ensure everything 10XHamilton did online and socially was positioned for maximum impact and asset-creation.  “I thought it was just a matter of setting up say, a YouTube channel and that was that” said Jennifer.  She soon realised many of 10XHamilton’s clients, and businesses owners generally, ran the very real risk of wasting time and money with their current online efforts.

HaloBiz online business directory with heart + 10X Business Coaching One Byte at a Time Workshop video - Click here to watch the short video Jennifer and I created to introduce this workshop – including our guarantee: that your website will be worth more to your business at the end of the workshop than it was at the beginning – guaranteed!

The One-Byte-At-A-Time workshop is spread over two Friday mornings.  All workshop participants are guaranteed their website will be worth more to their business at the end of the workshop than it was when they started.  Attendees will learn how to position their website so that if a horror event like a Facebook or YouTube shutdown occurred it would be a mere blip on a business’s radar, not a full blown catastrophe.

Click here to find out more about the HaloBiz / 10X Hamilton One-Byte-At-A-Time workshop

As always we’re really interested to hear your views / opinions / questions – so please don’t be backwards in coming forwards!


LinkedIn recommendations a load of crock…

Are Linkedin Recommendations worth the digital ink they’re written in…?

There’s a lot of talk about LinkedIn and how it’s the best thing for professionals since sliced bread…

I’m not that convinced, but maybe that’s just me… maybe I’m not doing something right.  Or something.

I joined Linkedin in 2008 at the invitation of one of my clients … she was after a recommendation – which I was more than happy to provide – and the only way I could add value to her LI network was to sign up myself.  So I did.


And that’s all I did – I made the referral and then didn’t do very much at all for a year or two.


Then about two years ago I kept hearing that LI was The Be All and End All for Professionals so I decided to see what all the hype was about.  I dusted the cobwebs off my password and started rummaging around.


I’m not quite sure what I was doing wrong, but my experience was everyone and their brother trying to seduce me into joining their multi level marketing network (hint:  people who’ve just started their own businesses are not interested in joining someone’s MLM network!)…


I was starting to feel like I was being spammed so again, I stayed well clear of LI…


Now I know that Einstein (or someone equally famous and super brainy) reckons that insanity is doing the same thing over and over and expecting a different outcome but, well, I’m forever the optimist…


So, here I am in my third foray into LI and here’re my experiences this time round:


I now get lots of emails from people claiming to be my friend who aren’t…


Sure, I know that I’ve met lots of people over the years and maybe their memories are far superior to mine and that I’m just suffering an ‘aged memory blank’ (or something!) but when I ask them to refresh my memory of our ‘friendship’ I don’t seem to get many replies!


10 out of 10 for one though – he said he was purely ‘building numbers’ and my name appeared on his ‘connected’ cobweb.  Hmmm…


At least when I extend an invitation to someone to join my network I like to elaborate a little on the background to the invite!


I find it a little irksome to put it mildly – these Size Matters People waste my time (and their own).


Inauthentic Recommendations


But that kind of pales into insignificance with the latest transgression – that of presenting me with a glowing recommendation from someone I’ve never met nor ever likely to meet!


This has totally blown any credibility I once thought LI recommendations might have had.  Yes, I know: in my humble opinion.


How did it come about?


I’ve been on this guy’s emailing list for a few months (point to note: email still does work)….  I watch his videos from time to time as he shares some interesting and valuable information… He always has a CTA (call to action) – on one occasion I decided to take up his challenge – that of joining his Linkedin Network …


And because of that he “thanked” me by sending me a glowing recommendation…


Is it just me or is this a little ‘off’… How can someone even think they can recommend me when they’ve never worked with me, been associated with me, had anything to do with me…?


I really am insulted and flabbergasted all at the same time – there’s no way I’ll expose this fake recommendation to my LI network.  It smacks of lack of integrity to me.


I haven’t asked but maybe his response would be something like “everyone’s doing it.  Chill out.  Build a bridge.  Get over yourself”


Well, actually.  Not. Everyone. Is. Doing. It!


Maybe it’s because I’m a kiwi and we seem to take professional recommendations a lot more seriously DownUnder…


Or maybe I’m just being anal and I do need to get over myself…


But the long and the short of this is that now, I find myself starting to totally disregard any online recommendations … even (I’m sure!) genuine ones… which is a shame… because (surely!?!) there are some legit and honourable recommendations out there!


Your thoughts?