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Linkedin cf Facebook – 7 ways to stop looking stupid on Linkedin

If you use Linkedin and you think it’s just like Facebook, but for professionals then you might like to check out this podcast or video – because nothing could be further from the truth!

If video is more your style, then check this out – it has pictures :)


If I had just one dollar for every time I’ve heard “Isn’t Linkedin just like Facebook, but for professionals?” (or words to that effect) I’d be an extremely wealthy woman! 

Welcome – I’m Julie South of HaloBiz – our business is polishing halos – of people and businesses, online and off.

If you are one of those people under the impression that Linkedin and Facebook were similar then I hope you find this report helpful – especially if you do have a Linkedin profile.

No! Linkedin is NOT the professional version of Facebook – 7 things you need to know to avoid looking stupid on Linkedin


As I said – I’ve lost count on the number of times I’ve been asked (by intelligent, switched on business people) “isn’t Linkedin just the like Facebook but for professionals…?”


It’s not and if you think it is you’re shooting yourself in your professional foot.

Here’s a no-punches-might-offend-some-people look at how Linkedin and Facebook deserve different approaches.

[Warning:  some content may offend]

Firstly – keep in mind at all times that [Linkedin is as different to Facebook as boardroom is to lounge room]

Click to Tweet

1.      Grooming – Dress Code

What would you wear to a meeting with a prospective customer?

You would wear whatever was appropriate for your occupation, surely?

You would not wear something you wore to a wedding or a party or the beach or a BBQ.

So if your profile image shows you wearing something you wouldn’t wear to work why use it?

It impacts your professional credibility and maybe, just maybe, someone’s ability to take you seriously.

Keep your party photos for your personal Facebook profile.


If you were putting together a pitch for an important deal would you include references to an online puzzle you solved or a favourite quote you liked?

So why include such trivia and drivel as part of your professional Linkedin persona?

Keep your puzzles, games, holiday photos, favourite quotes, etc for your personal Facebook profile.

3.    Linkedin is all about YOU – not your relationship with anyone else

binary options trading babypips Please! 

It’s about YOU – even if you’re one half of a husband-and-wife team – or one half of a two-person professional partnership.

Be brave – let go of the other person’s hand and stand on your own two feet highlighting the strengths and attributes you bring to the table.

A two person photo on Linkedin (usually accompanied by a two-person-name) means you don’t know what Linkedin is about and your professional credibility (in some eyes) has been shot to hell.

You look stupid!

Save your stupid photos and impressions for your close friends on Facebook who know you personally.

4.   Linkedin is for INDIVIDUALS not companies or businesses

A Linkedin profile is for real live people – one-person-at-a-time, not entities or partnerships.

Refer to point 3 above because the same rules apply.

If you want to create a profile for your business do it the correct way in Linkedin – not as a person that people connect with.

5. Linkedin is about QUALITY not quality

Believe it or not, we really don’t give two hoots how many connections you’ve got!  We really don’t!

If you have to brag the rest of us start to wonder why?  Are you insecure?

Or is the world totally about you?

And if the world is about you, what will doing business be like with you?  Hhhhmmmm… probably painfully all about you!

6.     Fancy, Smart-Alec titles 

C’mon – seriously – you expect someone to be impressed because you have to dream up a job title or description that the rest of us wouldn’t’ve thought of?  Not in a million years….?


Believe it or not, your potential customers are going to be searching for you with boring run-o-the-mill job titles.  Sadly, this means if you don’t show up in a search result you’ve got no one else to hold responsible but yourself.

Leave playing the Smart Alec with your friends on Facebook cos the chances are your customers aren’t going to be impressed.

7.     Can you do the job?

Linkedin is about instilling confidence that you can do the job:  whether that’s in an employer/employee relationship or a customer/supplier relationship.  All people are interested in is you professionally.

Leave all the non-professional stuff on Facebook.  With your friends.

And of course – if you’d like to download the PDF then you can do it here:


If you think Linkedin is like Facebook but for professionals - think again!

If you think Linkedin is like Facebook but for professionals – think again!


What’s a QR Code…?

HaloBiz QR Code

HaloBiz example of a QR code

A binární opce zkušenosti diskuze QR (Quick Response) opzioni binarie vantaggi Code is a 2-D barcode containing embedded information.   You’ve probably seen them – they’re always square and usually (although not always) black and white.

köp apotek viagra 200 mg waterview QR Codes are scanned using a smartphone’s camera + the appropriate platform’s app (eg, Windows, Android) + a data plan.

opzioni binarie 60 secondi rsi QR codes were first designed for the motor vehicle industry in Japan in 1997.  Unlike a traditional bar code that have to be scanned flat, sinais opções binárias gratis QR codes were first tracking curvy motor vehicle parts.

Initially patented by Denzo Wave, it has chosen not to exercise its patent rights and that’s probably why we’re now seeing broker finanziario opzioni binarie QR codes so prolifically today.

thesis on jeanette winterson QR codes are popular because of their fast readability and (somewhat) larger storage capacity (than traditional bar codes).   As mentioned above, order generic Requip online QR codes are usually black modules (square dots) arranged in a precise grid order on a white (or very light coloured) background.

testosteron enantat absetzen QR codes contain information which can be made up of four standardised types of data – numeric, alphanumeric, byte/binary and Kanji – or through supported extensions of virtually any type of data.

Where do you get the QR Code app…?

As you’ll probably already know by now, not all apps are created equal and not all apps work on all devices.

Probably one of the easiest ways to do this is courtesy of Vodafone NZ – simply txt “ buy Priligy 200 mg in Minneapolis Minnesota QR” to binary options strategy guide 710.  Follow the links in the reply to find the best one for your smartphone.  You don’t need to be a Vodafone customer to do this but you do need a data connection.

Alternatively, you’ll be able to find an app in the shop applicable to your device.

Where do you get the QR Code generator…?

Firstly, you can create a B&W QR Code for free.  Browsing “QR Code Generator” will bring up squillions of results.  Depending on what you want to do with your QR Code (ie, measure & track it, change its colour, add your logo, etc) means you need to be a bit more selective in which generator you use.

If you want to get more sophisticated with your QR Code (eg, logo) expect to pay.

So how can your business incorporate QR codes into its marketing mix…?

Given, I usually describe come fare trading con iq option QR codes as taking the offline world to the online one through a simple scan of a smartphone, the way you can incorporate a QR code really is only limited by your imagination.

binäre optionen broker in deutschland Here’re a few examples:

cuanto se gana en opciones binarias Menus - on printed material linking to your latest menu (which is linked to a page on your website). auto azioni binarie com Like us on Facebook – wherever you invite people to like you, make it easy for them by linking them directly to your Facebook page URL.

Follow us on Twitter – ditto for Facebook.

Signup forms – sign up for your free newsletter, report, analysis, etc

A couple of year’s ago I (Julie South) was interviewed on TV about QR Codes.  This video shows how to scan QR Codes and where to get more info.

As always, we’re really interested in what you’ve got to say, so please don’t be backwards in coming forwards!


What’s a #Hashtag…?


Follow HaloBiz on Twitter @HaloBizNZ

Made popular by Twitter, #hashtags are now common online practice to identify topics or keywords.

#Hashtag topics can be searched on the internet and therefore ‘count’ towards search engine optimisation (SEO) – which is a good thing!

For example, #EQNZ was born during the Christchurch earthquakes and enabled people on Twitter to easily follow Tweets relating to the quakes.

How to use #Hashtags in your business…?

Create short, sharp & relevant #Hashtags for ever marketing campaign.  It doesn’t matter that you’re not ‘on’ Twitter – search engines will still be able to index it (provide you mention it often enough in your online conversations & literature).


Google search result – ChocChuesday – January 2013

Do you have a regular post at Facebook?  For example, every Tuesday HaloBiz has #ChocChuesday.

If you do, start #hashtagging it.

To test the power of a #hashtag, try “Googling” #ChocChuesday and see what comes up.

If you use Twitter and you’ve been invited to be a guest speaker, then create a #hashtag for your presentation.

Alternatively, if you’re attending a conference / seminar / workshop and there’s not already a #hashtag for the event, create one yourself – and use it in your Tweets relating to the event and all other online content (about the event obviously) thereafter.  It won’t take long for the search engines to register & index it back to your business.

As always, we’re interested to hear your thoughts, ideas & feedback.  Have you used #hashtags in your business…?  How…?  Would you like to know more…?  What…?  Don’t be backwards in coming forwards!

5 critical must knows to achieve fan engagement on Facebook

Have you ever wondered why sometimes your Facebook posts “work” and sometimes they fall flat on their faces?  Do you sometimes wonder “why do I bother” when none of your fans comment on your Facebook posts?  

If these thoughts go through your mind from time to time but aren’t sure what to do, then reading this article could turn your next Facebook post into a highly engaged and commented-on success.

As with everything in life – information is power – and as the Facebook Admin of your page you have this information at your fingertips.  Google refers to what I’m on about ‘analytics‘, Facebook refers to it as ‘insights‘.

Whatever you call it, knowing it as it relates to your business’s Facebook Page is what matters.

In short, generating a post worthy of engagement comes down to five basic and simple things.  And you wanna know something?   I’ll bet my last dollar that you already know this stuff – you just forget to apply it, that’s all.

Here are the 5 WHO, WHAT, WHEN, WHERE & WHICH rules of Facebook engagement:

WHO?  Okay, so you’ve probably heard that the fastest growing demographic of Facebook are the Baby Boomers… But is that true for your business’s page…?  You need to make sure you know who your audience is. This may sound obvious… but sometimes we can’t see the wood for the trees…

To use HaloBiz as an example, we’re a B2B business (we’re an online business directory that polishes business halos in the social media and online spaces).  Our clients / members are either businesses or community organisations.  Either way you look at it, we’re B2B.

However, our Facebook Page exists purely for the end users of our online directory… our Facebook Page is B2C.  (By contrast, our blog site is B2B).

If we were to create Facebook posts geared to the business market we’d lose the majority of our Facebook fans tout-de-suite.

Further, Facebook is all about telling and gelling, not selling.  Make sure you’re chatting with your fans (as opposed to constant one-sided sales pitches by you).

It’s especially important you use the language that appeals to the biggest demographic of your business’s niche.  And talking of “chatting” – always keep that forefront – Facebook is a social place – people don’t like to be  sold to when they’re out socialising.  [You'd be surprised how many page admins just sell! sell! sell! when it comes to posts]

In addition, who are your most engaged fans and what do you do to reward / acknowledge them?  Every page will (hopefully) have a few loyal die-hards (even if it’s your mum and a few of her best friends!)  who hang onto your every word and post.  What can you do to reward these fans?  Maybe, from time to time, it could just be a matter of saying “hi” in a personal-to-them post.

The WHAT is all about the cause-and-effect result of what your posts produce.

Are your Page’s fans the “cut to the chase” kinda people and therefore just want raw information, or are they the more visual type?

Facebook (and consequently Facebook ‘experts’) will tell you that visual images (videos and photos – in that order) score higher on the engagement rankings than straight text posts.

But is this ‘worldwide data’ true for your business’s Facebook page as well?

To give you an idea of what I’m talking about here, when it comes to HaloBiz’s Facebook Page, our fans prefer photos but really don’t seem to be that much into video (despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else)… Hmmm…

I’ve tested this out with very popular non-HaloBiz created videos as well as our own most popular videos and the outcome is the same … our fans just ain’t much into video.

As a result, I’ll occasionally post videos, but not very often.

WHEN are your page’s fans online and hanging around on Facebook?

The timing of your page’s posts can be the difference between ‘engagement’ and disengagement in Facebook.  Not sure how to check this?  Have a look at your Page’s insights data.

Click on the Insights box (part of your Admin panel) to see what the KPIs are when it comes to your Facebook Page.

To learn how to interpret this data in a more meaningful way take the Facebook Tour – that little cog/wheelie thing on the RHS of the page next to the “export data” tab has built in learning options there.

WHERE do your Facebook Page fans hail from?  This could also tie in with when – especially if you have an international audience.  You can discover where your company’s fans come from via your insights data.

If you’re dissatisfied with your  engagement statistics take a good look at your where.  Cultural& geographic differences could be the reason you’re not hitting the sweet spot when it comes to being connected with your fans.  Similarly, if your target market has a particular ‘psyche’ and your own personal style clashes with that psyche you’re going to struggle to get connection and engagement.

WHICH social media platform is the best one to invest time and effort in?  Where DO your fans hangout?  Maybe, just maybe, your niche market isn’t a Faceook type niche (shock! horror! It is actually possible that Faceook might not be for everyone LOL).

As always, I’m really interested to hear how it is for you … do you have any extra ‘insights’ to add to these five?

Do you have a Facebook page that seems to trend contrary to worldwide leanings?

In anticipation of your thoughts, musings and sharings – thank you!


Businesses miss crucial link in rush to use social media platforms

Many businesses are rushing so fast to get “social” with Facebook, Twitter, YouTube, Pinterest or LinkedIn that they’re ultimately setting themselves up for failure or wasting their efforts.

Social network accounts are free to set up and therein is the first trap.  Business owners mistakenly believe all they need is a Facebook, Twitter, YouTube, G+ or Pinterest account to get online and have social presence that’ll get the phone ringing. 

Because social platforms like Facebook, Twitter, YouTube, Pinterest, G+ and LinkedIn are free to set up, anyone with an email address and access to the internet can open an account.    I understand most people probably know someone who’s had a website built that’s gone over budget, over time and then failed to deliver;  it’s therefore no wonder the I-don’t-need-a-website-to-get-my-business-online attitude exists.

The harsh truth, however, is with free social platforms the business doesn’t have any legal claim to the assets (eg, ‘likes’) on a site.  If a Facebook, Twitter, YouTube, Pinterest or G+ account were to be shut down all the investment (eg, time, ideas, content) in that platform by the business would be wasted with no recourse for compensation.  All ‘likes’ on a Facebook page belong to Facebook – not the business.

The last thing any business needs is to have its (perhaps only) only platform shut down because of a breach.

Sadly, some kiwi businesses think it doesn’t happen in little ole New Zealand because we’re too small for a giant like Facebook to worry about. They fail to realise is all it takes is a pissed off competitor with a bit more Facebook knowledge to hit ‘report this page’.  Hell’s Pizza knows what it feels like to turn up to work one morning and discover its Facebook page shut down.  It does happen in New Zealand.

In my humble opinion, every social media platform must first be leveraged from a website that’s positioned to maximise every social update.  No exceptions!  Merely having a website isn’t enough, which is why I (Julie South) at HaloBiz got excited when 10X Hamilton’s Jennifer Myers invited us join forces with her and create the One-Byte-At-A-Time online/offline marketing workshop.

Jennifer Myers contracted HaloBiz because she wanted to ensure everything 10XHamilton did online and socially was positioned for maximum impact and asset-creation.  “I thought it was just a matter of setting up say, a YouTube channel and that was that” said Jennifer.  She soon realised many of 10XHamilton’s clients, and businesses owners generally, ran the very real risk of wasting time and money with their current online efforts.

HaloBiz online business directory with heart + 10X Business Coaching One Byte at a Time Workshop video - Click here to watch the short video Jennifer and I created to introduce this workshop – including our guarantee: that your website will be worth more to your business at the end of the workshop than it was at the beginning – guaranteed!

The One-Byte-At-A-Time workshop is spread over two Friday mornings.  All workshop participants are guaranteed their website will be worth more to their business at the end of the workshop than it was when they started.  Attendees will learn how to position their website so that if a horror event like a Facebook or YouTube shutdown occurred it would be a mere blip on a business’s radar, not a full blown catastrophe.

Click here to find out more about the HaloBiz / 10X Hamilton One-Byte-At-A-Time workshop

As always we’re really interested to hear your views / opinions / questions – so please don’t be backwards in coming forwards!