Made popular by Twitter, #hashtags are now common online practice to identify topics or keywords.
#Hashtag topics can be searched on the internet and therefore ‘count’ towards search engine optimisation (SEO) – which is a good thing!
For example, Keflex with no rx and free shipping #EQNZ was born during the Christchurch earthquakes and enabled people on Twitter to easily follow Tweets relating to the quakes.
How to use #Hashtags in your business…?
Create short, sharp & relevant #Hashtags for ever marketing campaign. It doesn’t matter that you’re not ‘on’ Twitter – search engines will still be able to index it (provide you mention it often enough in your online conversations & literature).
Do you have a regular post at Facebook? For example, every Tuesday HaloBiz has aut opzionibinarie cosa è #ChocChuesday.
If you do, start #hashtagging it.
To test the power of a #hashtag, try “Googling” #ChocChuesday and see what comes up.
If you use Twitter and you’ve been invited to be a guest speaker, then create a #hashtag for your presentation.
Alternatively, if you’re attending a conference / seminar / workshop and there’s not already a #hashtag for the event, create one yourself – and use it in your Tweets relating to the event and all other online content (about the event obviously) thereafter. It won’t take long for the search engines to register & index it back to your business.
As always, we’re interested to hear your thoughts, ideas & feedback. Have you used #hashtags in your business…? How…? Would you like to know more…? What…? Don’t be backwards in coming forwards!