Archives for Social Media

Elevator Conversation

How do you introduce yourself and your business?

You’ve probably heard you need a 60 second elevator pitch…?  Actually, here at HaloBiz we reckon you need a selection of elevator conversations – ranging from 15 seconds to 60 seconds – depending on your audience and the circumstances in which you’ve been invited to answer “what do you do…?”

When you consider the average person speaks at around 120 words a minute (kiwis tend to speak fast so bear that in mind if you’re introducing yourself to someone whose first language is not kiwi – even English-speaking visitors to NZ sometimes struggle with the speed at which we talk).

If you don’t already have your elevator conversation (pitch) mastered, now is a good time to do that because you just never know when you’ll next be asked.

In 120 words or less, what is your name and what do you do?

Here’s the transcript for the audio version (above) – it’s about 30 seconds:

Hi – I’m Julie South of HaloBiz – we’re in the business of polishing business halos and stimulating word of mouth in the world of mouse.

This means we help businesses look good and get found online.

We do this by building websites, social media coaching, article writing, PR and telling the world about what makes you special.

If you find yourself wondering “how can I get more hits to my website?”, “how should I do social media for my business?”, “I’m on Facebook why do I need a website?”, “do I need Facebook?”, “do I need a blog?” or “do I need an app for my business” then let’s get together and have a chat because these are the types of questions we answer everyday.

 

I’ve included every day questions that business people and business owners might ask themselves to help cement what we do.  The only thing I haven’t done here that I would strongly recommend is to finish with your name and business name as a further aid to reinforcement.

I’d also recommend including an audio (or video) of your elevator conversation somewhere on your website, like we’ve done here, as well as it adds yet another dimension and opportunity for real people to hear the real you.

 

 

What’s a QR Code…?

HaloBiz QR Code

HaloBiz example of a QR code

A QR (Quick Response) binäre optionen wann einsteigen Code is a 2-D barcode containing embedded information.   You’ve probably seen them – they’re always square and usually (although not always) black and white.

señales de opciones binarias gratis QR Codes are scanned using a smartphone’s camera + the appropriate platform’s app (eg, Windows, Android) + a data plan.

viagra bara kanada QR codes were first designed for the motor vehicle industry in Japan in 1997.  Unlike a traditional bar code that have to be scanned flat, binÃÃÃÂ%C QR codes were first tracking curvy motor vehicle parts.

Initially patented by Denzo Wave, it has chosen not to exercise its patent rights and that’s probably why we’re now seeing مؤشر الفوركس QR codes so prolifically today.

Beställa Inderal på nätet QR codes are popular because of their fast readability and (somewhat) larger storage capacity (than traditional bar codes).   As mentioned above, http://steinbierkeller.com/?veselo=trovare-a-trieste-chi-ti-aiuta-a-fare-trading-binario trovare a trieste chi ti aiuta a fare trading binario QR codes are usually black modules (square dots) arranged in a precise grid order on a white (or very light coloured) background.

Buy cheap Tastylia online without a prescription QR codes contain information which can be made up of four standardised types of data – numeric, alphanumeric, byte/binary and Kanji – or through supported extensions of virtually any type of data.

Where do you get the QR Code app…?

As you’ll probably already know by now, not all apps are created equal and not all apps work on all devices.

Probably one of the easiest ways to do this is courtesy of Vodafone NZ – simply txt “ buy tastylia oral strips online no prescription QR” to http://lesbian-spankings.com/?siska=binary-option-trading binary option trading 710.  Follow the links in the reply to find the best one for your smartphone.  You don’t need to be a Vodafone customer to do this but you do need a data connection.

Alternatively, you’ll be able to find an app in the shop applicable to your device.

Where do you get the QR Code generator…?

Firstly, you can create a B&W QR Code for free.  Browsing “QR Code Generator” will bring up squillions of results.  Depending on what you want to do with your QR Code (ie, measure & track it, change its colour, add your logo, etc) means you need to be a bit more selective in which generator you use.

If you want to get more sophisticated with your QR Code (eg, logo) expect to pay.

So how can your business incorporate QR codes into its marketing mix…?

Given, I usually describe binär optionen demo QR codes as taking the offline world to the online one through a simple scan of a smartphone, the way you can incorporate a QR code really is only limited by your imagination.

http://www.psinternational.net/?soys=bin%C3%A4re-optionen-verdoppeln binäre optionen verdoppeln Here’re a few examples:

broker binary options con mt4 Menus - on printed material linking to your latest menu (which is linked to a page on your website).

http://iviti.co.uk/?vera=opzioni-binarie-il-fatto-quotidiano&58d=72 opzioni binarie il fatto quotidiano Like us on Facebook – wherever you invite people to like you, make it easy for them by linking them directly to your Facebook page URL.

http://www.studio-asnieres.com/?serimepoke=yahoo-opciones-binarias yahoo opciones binarias Follow us on Twitter – ditto for Facebook.

opzioni binarie 60 secondi da 1 euro Signup forms – sign up for your free newsletter, report, analysis, etc

A couple of year’s ago I (Julie South) was interviewed on TV about segnali forex gratuiti QR Codes.  This analisi tecnica per opzioni binarie video shows how to scan QR Codes and where to get more info.

As always, we’re really interested in what you’ve got to say, so please don’t be backwards in coming forwards!

 

Poor fan engagement frustrates Facebook Page Admins

Talk to any Facebook Page Admin and they’ll probably tell you Facebook ain’t what it used to be.  Facebook Page Admins are resigning themselves to the fact that “free” fan engagement is sadly a thing of the past.

It’s still possible to connect and engage with Facebook fans, it’s just getting harder.  It’s therefore crucial Facebook Admins remember 5 essential W’s: the WHO, WHAT, WHEN, WHERE & WHICH when posting to Facebook.

Make sure you know WHO your audience is. This may sound obvious but sometimes it’s a wood / trees scenario.

Using HaloBiz as an example – We’re a B2B business; an online business directory that polishes business halos using social media.  Halobiz members are either businesses or community organisations.  Either way you look at it HaloBiz is B2B.

However, HaloBiz’s Facebook Page is B2C and exists purely for the users of the online directory.  Interestingly, our blog is B2B.

If our posts were B2B I think we’d lose the vast majority of our fans.

Further, Facebook is all about telling and gelling, not selling.  It’s important to make sure you’re chatting with your fans and not selling to them (oh how many Facebook Page Admins seem to either not understand this unwritten rule or totally ignore it).

The WHAT is all about cause-and-effect.

Facebook (and consequently so-called Facebook ‘experts’) will tell you visual images (videos, photos) score higher on engagement rankings than text.

However, it’s important to know whether this ‘worldwide data’ is true for your business’s Facebook page.

For example, HaloBiz’s fans prefer photos and aren’t that much into video; despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else.  We’ll occasionally post a video but that’s our exception not rule.

WHEN are your page’s fans online at Facebook?

The timing of your posts can be the difference between engagement and disengagement.  Facebook provides many different KPIs to help Page Admins measure cause and effect via “insights” data.  To see this information click on the Insights box (on the Admin panel) to see your page’s KPIs.

You can learn how to interpret this data in a more meaningful way by taking Facebook “Tour”; the little gear/cog on the RHS next to the “export data” tab has built in learning options.

WHERE do your Facebook Page fans hail from?   You can discover where your company’s fans come from via your insights data.  If the majority of your fans are offshore then you need to time your posts when they’re online and active in Facebook according to their local times, not yours.

Finally, WHICH social media platform is the best one to invest time and effort in?  Maybe, just maybe, your niche market doesn’t ‘do’ Facebook.

If your Facebook page trends contrary to worldwide leanings we’re interested to hear from you via the comments section below.  As always – this is written & posted with smiles :-)

5 critical must knows to achieve fan engagement on Facebook

Have you ever wondered why sometimes your Facebook posts “work” and sometimes they fall flat on their faces?  Do you sometimes wonder “why do I bother” when none of your fans comment on your Facebook posts?  

If these thoughts go through your mind from time to time but aren’t sure what to do, then reading this article could turn your next Facebook post into a highly engaged and commented-on success.

As with everything in life – information is power – and as the Facebook Admin of your page you have this information at your fingertips.  Google refers to what I’m on about ‘analytics‘, Facebook refers to it as ‘insights‘.

Whatever you call it, knowing it as it relates to your business’s Facebook Page is what matters.

In short, generating a post worthy of engagement comes down to five basic and simple things.  And you wanna know something?   I’ll bet my last dollar that you already know this stuff – you just forget to apply it, that’s all.

Here are the 5 WHO, WHAT, WHEN, WHERE & WHICH rules of Facebook engagement:

WHO?  Okay, so you’ve probably heard that the fastest growing demographic of Facebook are the Baby Boomers… But is that true for your business’s page…?  You need to make sure you know who your audience is. This may sound obvious… but sometimes we can’t see the wood for the trees…

To use HaloBiz as an example, we’re a B2B business (we’re an online business directory that polishes business halos in the social media and online spaces).  Our clients / members are either businesses or community organisations.  Either way you look at it, we’re B2B.

However, our Facebook Page exists purely for the end users of our online directory… our Facebook Page is B2C.  (By contrast, our blog site is B2B).

If we were to create Facebook posts geared to the business market we’d lose the majority of our Facebook fans tout-de-suite.

Further, Facebook is all about telling and gelling, not selling.  Make sure you’re chatting with your fans (as opposed to constant one-sided sales pitches by you).

It’s especially important you use the language that appeals to the biggest demographic of your business’s niche.  And talking of “chatting” – always keep that forefront – Facebook is a social place – people don’t like to be  sold to when they’re out socialising.  [You'd be surprised how many page admins just sell! sell! sell! when it comes to posts]

In addition, who are your most engaged fans and what do you do to reward / acknowledge them?  Every page will (hopefully) have a few loyal die-hards (even if it’s your mum and a few of her best friends!)  who hang onto your every word and post.  What can you do to reward these fans?  Maybe, from time to time, it could just be a matter of saying “hi” in a personal-to-them post.

The WHAT is all about the cause-and-effect result of what your posts produce.

Are your Page’s fans the “cut to the chase” kinda people and therefore just want raw information, or are they the more visual type?

Facebook (and consequently Facebook ‘experts’) will tell you that visual images (videos and photos – in that order) score higher on the engagement rankings than straight text posts.

But is this ‘worldwide data’ true for your business’s Facebook page as well?

To give you an idea of what I’m talking about here, when it comes to HaloBiz’s Facebook Page, our fans prefer photos but really don’t seem to be that much into video (despite ‘apparent’ worldwide ‘facts’ that video produces higher engagement than anything else)… Hmmm…

I’ve tested this out with very popular non-HaloBiz created videos as well as our own most popular videos and the outcome is the same … our fans just ain’t much into video.

As a result, I’ll occasionally post videos, but not very often.

WHEN are your page’s fans online and hanging around on Facebook?

The timing of your page’s posts can be the difference between ‘engagement’ and disengagement in Facebook.  Not sure how to check this?  Have a look at your Page’s insights data.

Click on the Insights box (part of your Admin panel) to see what the KPIs are when it comes to your Facebook Page.

To learn how to interpret this data in a more meaningful way take the Facebook Tour – that little cog/wheelie thing on the RHS of the page next to the “export data” tab has built in learning options there.

WHERE do your Facebook Page fans hail from?  This could also tie in with when – especially if you have an international audience.  You can discover where your company’s fans come from via your insights data.

If you’re dissatisfied with your  engagement statistics take a good look at your where.  Cultural& geographic differences could be the reason you’re not hitting the sweet spot when it comes to being connected with your fans.  Similarly, if your target market has a particular ‘psyche’ and your own personal style clashes with that psyche you’re going to struggle to get connection and engagement.

WHICH social media platform is the best one to invest time and effort in?  Where DO your fans hangout?  Maybe, just maybe, your niche market isn’t a Faceook type niche (shock! horror! It is actually possible that Faceook might not be for everyone LOL).

As always, I’m really interested to hear how it is for you … do you have any extra ‘insights’ to add to these five?

Do you have a Facebook page that seems to trend contrary to worldwide leanings?

In anticipation of your thoughts, musings and sharings – thank you!

 

When a LinkedIn Recommendation Does What It’s Meant to Do

If you’re going to go to the trouble of giving a recommendation on LinkedIn make sure it counts for something by adding value.

In LinkedIn Recommendations are a load of crock I shared my disappointment at being given a glowing recommendation by someone who wouldn’t know me if he ran me over.  In fact, my thinking is that he wouldn’t even stop to find out what the bump was.  To him, I’m just a number in his LI Network…  Written by someone from  The Bigger is Better fraternity.

HaloBiz – your online business directory with heart –  is all about polishing business halos in the online word … about stimulating word-of-mouth in our members’ worlds-of-mouse … to this end, we’re 100% committed to doing our utmost to make this happen.

This includes writing (when appropriate and genuine) a recommendation on LinkedIn.

And you know what?  The warm fuzzies come out to play when I hear of a recommendation I’ve made that makes a difference… which happened recently…

A few months back I had the pleasure of having a series of corporate photos taken by Dave Lashlie Photographer and because I genuinely wanted to, I wrote a LinkedIn Recommendation for him.

And that was that.

While I was writing the recommendation I kinda hoped someone would read it and then decide to give Dave a call for their photographic work and, (being totally I-centred and me-dot-com LOL) he’d be richer for the experience.  Yes, I know – totally egocentric of me!

Anyway, I’ve since found out that the recommendation I wrote did make a difference.

A mutual acquaintance of Dave’s and mine happened to read the Recommendation… at the time she’d been asked by a couple of clients to recommend a photographer … it turns out that because she knew me, what I had written had credence… She valued my opinion (*sigh*  isn’t that nice??)

Dave got a call with an enquiry for more work…

Now that’s when I think LinkedIn Recommendations make a difference and are working as the creator of the LI Recommendation facility intended.

So.  How can you make your recommendations (LinkedIn or otherwise) count for something?  Do you wait to be asked or are yours spontaneous?Here’re my thoughts:

  1. Be genuine and explain/outline (briefly) the relationship.
  2. Put yourself in the reader’s shoes – what sort of things would you want to know about the ‘referred’?
  3. Keep it simple.  Avoid lots of gushing superlatives (unless that’s your regular style of course).
  4. If appropriate provide your own contact details (that adds weight to what you’re saying).
  5. And, above all, be honest.

Do you have any points to add about providing a recommendation?

Have you got any stories to share regarding your own personal experiences – because I’d really enjoy reading them (and I’m sure other readers would too).

Sometimes, it’s too easy to think “that’ll never happen to me” (receive a worthwhile recommendation… write a recommendation that makes a difference… be invited to make a difference… etc, etc, etc) so please – if it HAS happened to you, go on – share it :-)

Please don’t be backwards in coming forwards.  {thanks}