Archives for Twitter marketing

Have you ever wondered whether shortened hyperlinks are “safe”…? Why they’re used…? How you can use them…?

binära optioner ordlista With the increasing popularity of QR codes (last week’s topic) and Twitter, hyperlinks are being shortened.   Why…?

Because QR codes scan faster from a short hyperlink and Tweets have a 140 character limit – including hyperlinks.  It doesn’t make sense (in Twitter) to ‘spend’ more than you need to of your allowable 140 characters on a long hyperlink.

For example: here’s the 87 character hyperlink requesting a option trade demo account HaloBiz Social Media Audit for your website:  http://revedecabane.com/?ower=campagne-option-binaire-affiliation&222=c0 campagne option binaire affiliation http://halobiz.us2.list-manage1.com/subscribe?u=6bb2641a819ee964920085ab8&id=9e331f7fb6 – as you can see – it’s a bit of a mouthful.  And here’s its 26 character equivalent:  estrategia secreta de opciones binarias http://tinyurl.com/aj9os89.  Both of these (re)direct to the same online request form destination.

There’re a few (free) hyperlink shortening services available – we like tinyurl.com.  Googling “hyperlink shortening services” will show you others.

Are shortened hyperlinks safe…?

Like everything else on the Internet, some sites are safe, some aren’t.  It’s crucial you keep your virus scanning programs current and up-to-date on all your devices.   Similarly, it’s important (if you’re a PC user) that you make sure all your Windows security updates are current.  Yes!  Sometimes a Windows update struts its stuff at the most inopportune & inconvenient time… but it’d be a lot more inconvenient if you were infected with a malware bot that wiped your entire hard drive or something equally nasty.

How can you use shortened hyperlinks…?

If you’re thinking of using etxcapital QR Codes in your business then we’d strongly recommend you shorten the embedded link.  This will make scanning your QR Codes faster and result in less ‘quit’ (or abandon) time (remember: short attention spans are just getting shorter).

Similarly, if you use Twitter to help promote reports, articles, product reviews, etc, shortening a link would be essential if you want to include some ‘commentary’ in your Tweet.

Your experience…?

As always, we enjoy reading about your experience – so please don’t be backwards in coming forwards – let us know through your ‘comments’ below.

What’s a QR Code…?

HaloBiz QR Code

HaloBiz example of a QR code

A köp Viagra 25 mg online utan recept QR (Quick Response) http://denistar.rs/?enot=reich-mit-bin%C3%A4ren-optionen reich mit binären optionen Code is a 2-D barcode containing embedded information.   You’ve probably seen them – they’re always square and usually (although not always) black and white.

http://www.amtechinternational.com/?salsa=%D8%AE%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D8%B3%D9%85%D8%A7%D8%B3%D8%B1%D8%A9-%D8%AB%D9%86%D8%A7%D8%A6%D9%8A%D8%A9-%D8%A8%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85-%D8%A8%D8%A7%D9%8A-%D8%A8%D8%A7%D9%84&ad3=0f خيارات السماسرة ثنائية باستخدام باي بال QR Codes are scanned using a smartphone’s camera + the appropriate platform’s app (eg, Windows, Android) + a data plan.

lezioni di trading gratis binario QR codes were first designed for the motor vehicle industry in Japan in 1997.  Unlike a traditional bar code that have to be scanned flat, binaire opties sites QR codes were first tracking curvy motor vehicle parts.

Initially patented by Denzo Wave, it has chosen not to exercise its patent rights and that’s probably why we’re now seeing tjäna pengar på forex QR codes so prolifically today.

buy Maxalt misoprostol online in Corona California QR codes are popular because of their fast readability and (somewhat) larger storage capacity (than traditional bar codes).   As mentioned above, opcje binarne urząd skarbowy QR codes are usually black modules (square dots) arranged in a precise grid order on a white (or very light coloured) background.

where to buy drug seroquel QR codes contain information which can be made up of four standardised types of data – numeric, alphanumeric, byte/binary and Kanji – or through supported extensions of virtually any type of data.

Where do you get the QR Code app…?

As you’ll probably already know by now, not all apps are created equal and not all apps work on all devices.

Probably one of the easiest ways to do this is courtesy of Vodafone NZ – simply txt “ buy metformin without QR” to http://www.studio-asnieres.com/?serimepoke=opciones-binarias-realidad-o-estafa opciones binarias realidad o estafa 710.  Follow the links in the reply to find the best one for your smartphone.  You don’t need to be a Vodafone customer to do this but you do need a data connection.

Alternatively, you’ll be able to find an app in the shop applicable to your device.

Where do you get the QR Code generator…?

Firstly, you can create a B&W QR Code for free.  Browsing “QR Code Generator” will bring up squillions of results.  Depending on what you want to do with your QR Code (ie, measure & track it, change its colour, add your logo, etc) means you need to be a bit more selective in which generator you use.

If you want to get more sophisticated with your QR Code (eg, logo) expect to pay.

So how can your business incorporate QR codes into its marketing mix…?

Given, I usually describe buy Tastyliaonline no prescription QR codes as taking the offline world to the online one through a simple scan of a smartphone, the way you can incorporate a QR code really is only limited by your imagination.

Here’re a few examples:

Menus - on printed material linking to your latest menu (which is linked to a page on your website).

Like us on Facebook – wherever you invite people to like you, make it easy for them by linking them directly to your Facebook page URL.

Follow us on Twitter – ditto for Facebook.

Signup forms – sign up for your free newsletter, report, analysis, etc

A couple of year’s ago I (Julie South) was interviewed on TV about QR Codes.  This video shows how to scan QR Codes and where to get more info.

As always, we’re really interested in what you’ve got to say, so please don’t be backwards in coming forwards!

 

What’s a #Hashtag…?

@HaloBizNZ

Follow HaloBiz on Twitter @HaloBizNZ

Made popular by Twitter, #hashtags are now common online practice to identify topics or keywords.

#Hashtag topics can be searched on the internet and therefore ‘count’ towards search engine optimisation (SEO) – which is a good thing!

For example, #EQNZ was born during the Christchurch earthquakes and enabled people on Twitter to easily follow Tweets relating to the quakes.

How to use #Hashtags in your business…?

Create short, sharp & relevant #Hashtags for ever marketing campaign.  It doesn’t matter that you’re not ‘on’ Twitter – search engines will still be able to index it (provide you mention it often enough in your online conversations & literature).

#ChocChuesday

Google search result – ChocChuesday – January 2013

Do you have a regular post at Facebook?  For example, every Tuesday HaloBiz has #ChocChuesday.

If you do, start #hashtagging it.

To test the power of a #hashtag, try “Googling” #ChocChuesday and see what comes up.

If you use Twitter and you’ve been invited to be a guest speaker, then create a #hashtag for your presentation.

Alternatively, if you’re attending a conference / seminar / workshop and there’s not already a #hashtag for the event, create one yourself – and use it in your Tweets relating to the event and all other online content (about the event obviously) thereafter.  It won’t take long for the search engines to register & index it back to your business.

As always, we’re interested to hear your thoughts, ideas & feedback.  Have you used #hashtags in your business…?  How…?  Would you like to know more…?  What…?  Don’t be backwards in coming forwards!